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Bachelor of Business Administration Degree Program (Generalist)

Majors Overview March 16, 2014

Students will study the different areas of administration for a good understanding of business when they take a generalist program for a Bachelor of Business Administration (B.B.A.) degree. Instead of focusing on a specific area, such as accounting or human resources, they will study several topics that are usually offered for specialization. The purpose is to prepare students for jobs as supervisors, managers, and other business leaders.

B.B.A Programs for a Generalist Degree

Students enrolled in a general studies degree program in Business Administration are trained to seek diverse employment choices. Subjects such as accounting, computer information systems, entrepreneurship, marketing, finance and management are integrated into the coursework to impart a broad education. Projects and simulations are devised to train students for leadership positions in business.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

A general business degree can equip students with a comprehensive basis of knowledge in every business discipline. Coursework in business administration programs typically includes general education classes and core courses with subjects focused on business. Many decision-making techniques, computer-related subjects and business subjects are surveyed in these courses. Coursework often covers topic areas such as:

•Statistics
•Marketing
•Business law
•Business writing
•Economics
•Finance
•Business technology
•Accounting
•Management
•Business communication

Career Choices

Those who successfully complete a generalist business administration degree can seek entry-level careers in various business sectors, such as accounting, payroll management, project management or marketing. Graduates may opt to start their own business or seek positions such as:

•Human resources assistant
•Administrative manager
•Sales manager
•Account manager
•Payroll clerk

Continuing Education Choices

Graduates can pursue continued education by earning a master of business administration (M.B.A.), after obtaining a bachelor’s degree in Business Administration. Advanced education can help ensure promotions or better employment opportunities. Schools also offer doctor of philosophy (Ph.D.) programs in Business Administration that bachelor’s degree holders may enter. Students may also seek positions in research or academia within the field of business.

Students who decide to join the workforce immediately after they graduate from a bachelor’s program may need to pursue continuing education in order to stay abreast of technological advancements and industry trends.

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5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

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