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Degree Overview: Bachelor of Arts (B.A.) Degree in Business Communication

Majors Overview May 2, 2014

The skills required for careers in graphic communication, corporate communication, and business journalism will be provided with a bachelor’s degree in Business Communication. Students will be taught how to communicate effectively in multicultural business settings.

Bachelor of Arts (B.A.) Degree Programs in Business Communication

Students enrolled in a Bachelor of Arts (B.A.) in Business Communication program are imparted coursework in a dynamic and integrated field of study that is a combination of communication, management and business education. Students are taught about the interplay of market forces within the external and internal business community. They are imparted skills in crisis communication, problem-solving and leadership. Schools also offer Business Communication programs as a Bachelor of Arts (B.A.) in Corporate Communication.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Competencies in public relations, crisis communication, interviewing and critical thought are promoted through Business Communication programs. Coursework may include topic areas such as:

•Small group communication
•Consumer behavior
•Legal and ethical issues
•Advertising and Marketing
•Business communication
•Corporate persuasion

Career Choices

Graduates can seek numerous careers titles, including public relations specialist. An average job growth rate of 12% has been predicted for public relations specialists during the decade from 2012 to 2022 (Bureau of Labor Statistics (BLS)). The growth is driven by an increasingly global business environment necessitating the need of an expert in the business communications field. Those who have international business skills are likely to enjoy good employment prospects by completing this program. They can also aim for other career titles such as:

•Corporate trainer
•Corporate advertising specialist
•Corporate leader
•Public relations director
•Event planner

Continuing Education Choices

Graduates may seek continued education by earning a Master of Science (M.S.) in Business Communication degree. Coursework in a master’s degree is devised to teach students to think creatively and critically about the problems faced in a free-market economy. The complexity of organization dynamics, as well as effective and ethical message production are explored in the program. Coursework in the master’s degree program is devised to increase the appreciation of decisions aimed at benefiting the well-being of society.

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