Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Arts (B.A.) Degree in Business Communication

Majors Overview May 2, 2014

The skills required for careers in graphic communication, corporate communication, and business journalism will be provided with a bachelor’s degree in Business Communication. Students will be taught how to communicate effectively in multicultural business settings.

Bachelor of Arts (B.A.) Degree Programs in Business Communication

Students enrolled in a Bachelor of Arts (B.A.) in Business Communication program are imparted coursework in a dynamic and integrated field of study that is a combination of communication, management and business education. Students are taught about the interplay of market forces within the external and internal business community. They are imparted skills in crisis communication, problem-solving and leadership. Schools also offer Business Communication programs as a Bachelor of Arts (B.A.) in Corporate Communication.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Competencies in public relations, crisis communication, interviewing and critical thought are promoted through Business Communication programs. Coursework may include topic areas such as:

•Small group communication
•Consumer behavior
•Legal and ethical issues
•Advertising and Marketing
•Business communication
•Corporate persuasion

Career Choices

Graduates can seek numerous careers titles, including public relations specialist. An average job growth rate of 12% has been predicted for public relations specialists during the decade from 2012 to 2022 (Bureau of Labor Statistics (BLS)). The growth is driven by an increasingly global business environment necessitating the need of an expert in the business communications field. Those who have international business skills are likely to enjoy good employment prospects by completing this program. They can also aim for other career titles such as:

•Corporate trainer
•Corporate advertising specialist
•Corporate leader
•Public relations director
•Event planner

Continuing Education Choices

Graduates may seek continued education by earning a Master of Science (M.S.) in Business Communication degree. Coursework in a master’s degree is devised to teach students to think creatively and critically about the problems faced in a free-market economy. The complexity of organization dynamics, as well as effective and ethical message production are explored in the program. Coursework in the master’s degree program is devised to increase the appreciation of decisions aimed at benefiting the well-being of society.

Searching Searching ...

Matching School Ads
2 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
  • Dedicated career services team that helps students tap opportunities in a marketplace driven by ideas
  • Offers programs in design, media arts, fashion, and culinary
  • Program Coordinators focus on improving program content and ensure that students have the resources they need
  • Over 50 locations nationwide
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
  • Coursework provides students with communication strategies for today’s changing media landscape.
Show more [+]
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
2 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
  • Coursework provides students with communication strategies for today’s changing media landscape.
Show more [+]
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!