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Degree Overview: Bachelor of Arts (B.A.) Degree in Visual Communications

Majors Overview April 12, 2015

Get information about Bachelor of Arts (B.A.) degree programs in Visual Communications and their coursework, career choices, job and wage outlook, and continuing education choices.

Bachelor of Arts (B.A.) Degree Programs in Visual Communications

Schools offer general studies coursework in a Bachelor of Arts (B.A.) program in Visual Communications, wherein the curriculum is devised to explore principles in interaction design, visual communication techniques, computer graphic design, and drawing.

Coursework involves learning about modes of using digital tools, such as Illustrator and Adobe Photoshop, apart from the examination of traditional principles and studies related to numerous forms of visual communication, including magazine, book, packaging, and Web design.

Admission criteria typically require incoming students to hold a GED certificate or a high school diploma. Applicants to some visual communications programs may be asked to produce a portfolio as evidence of their art and design abilities.

Traditional classroom lectures are combined with hands-on studio experiences; schools often require a capstone project and portfolio development. Additionally, students enrolled in some schools may be required to minor in the humanities, marketing, or business.

Coursework

Coursework is devised to include digital media design, technical communication, visual literacy, drawing techniques, and design fundamentals. Apart from coursework, a senior capstone project and portfolio may also be included. General education courses find augmentation through core coursework topic areas such as:

•Web Design
•3-D design
•Color management
•Design history
•Typography

Career Choices

Armed with training as visual communicators in both electronic and print media, those who complete the program can seek work with in-house art departments, publishers, design studios, and advertising agencies. They may seek entry-level positions such as:

•Assistant art director
•Multimedia animator and artist
•Web designer
•Graphic designer
•Illustrator

Job and Wage Outlook

Over the 2012 – 2022 decade, average job growth rate of 7% have been predicted for graphic designers. Over the same decade, multimedia artists and animators are expected to see a slower-than-average growth of 6% (U.S. Bureau of Labor Statistics). In May 2012, graphic designers brought in an average annual wage of $44,150, while multimedia artists and animators earned $61,370 on average (BLS).

Continuing Education Choices

Graduates from the bachelor’s program may seek continuing education by earning a Master of Science (M.S.) or a Master of Arts (M.A.) in Communications or by seeking formal training as offered in design schools and colleges. Some may learn on the job by opting for professional work experience.

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  • Degrees include Media Communications (BS), New Media Journalism (MA), and Creative Writing for Entertainment (BFA)
  • Students learn skills necessary for a career in communications like marketing strategy, multimedia reporting, storytelling, and more
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  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
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  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
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1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
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  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
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  • Online Courses
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
3 Program(s) Found
  • Degrees include Media Communications (BS), New Media Journalism (MA), and Creative Writing for Entertainment (BFA)
  • Students learn skills necessary for a career in communications like marketing strategy, multimedia reporting, storytelling, and more
  • Courses designed to teach students how to get consumer’s attention with effective communication strategies across multiple platforms
  • Students work with industry-standard tools and technologies, allowing them to gain real-world experience
  • Online Courses
1 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
  • Coursework provides students with communication strategies for today’s changing media landscape.
Show more [+]
  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits

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