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Degree Overview: Bachelor of Science (B.S.) Degree in Mass Media

Majors Overview February 7, 2015

Students in bachelor’s degree programs in mass media will be provided with an overview of various types of media, such as print, cinema, and broadcasting. They will be prepared for careers in media and taught the teamwork skills and job duties needed.

Information on Mass Media Bachelor Degree Program

Bachelor’s degree programs in mass media are offered by many schools; these programs cover numerous fields of study, such as the Internet, film, print journalism, and television. Students are taught about cultural and societal changes resulting from media content and technological changes to media industries and production techniques. They will become adept at analyzing information and critiquing media works.

Students complete four years of full-time study during a bachelor’s degree program. Coursework covers topic areas such as ways of reaching a target audience, journalism law and ethics, and media types and their functions.
Hands-on, practical knowledge of techniques is gained by students in workshops or labs. Broadcast operations or school publications may be featured to students. An internship is included in the curriculum of many programs.

Bachelor of Science (B.S.) Degree Programs in Mass Media

The production of different media forms including websites, documentaries, advertisements, photojournalism, magazines, newspapers, radio shows, music, sports broadcasts, and television programs may be studied by students.
They may also be taught about distribution methods in areas such as grassroots activism and marketing, in addition to theories pertaining to the media’s effect on politics, economics, culture, societal values, and individuals as well as the functions of various types of media and the varied roles of persons involved in the media. Students may learn about consideration of the targeted audience, cultural sensitivity, media regulations, ethical obligations, and history during the performance of their work.

Coursework usually includes laboratory hours or workshops, wherein students are taught about using various types of equipment, including computer software such as Photoshop, Flash, and Dreamweaver; video and audio recording instruments; and cameras. Procedures such as media criticism, marketing strategies, photo illustration, pagination, and Web media and print formatting may be practiced by students.

The furnishing of a portfolio, development of a unique media project, or completion of an internship is often expected of students before they complete the program. Students can obtain experience in media operations by working for the school’s yearbook, radio station, or newspaper.

Education Requirements

Admission criteria typically require incoming students to hold a GED certificate or a high school diploma. Those seeking admission to mass media programs may also be required to have taken relevant high school classes like computers, composition, and English.

Coursework

Coursework within mass media programs may include introductory courses in social sciences and communication. Core coursework may involve providing students with laboratory experience in the use of media technology. Core coursework may include these subject areas:

•Journalism
•Audio and video production
•Media power
•Global media
•Ethics of media
•Mass media distribution
•Mass media methodology
•Web design
•Broadcasting
•Photography

Career Choices

Graduates can seek various occupations within the mass media industry, including public institutions, government agencies, and companies in fields such as:

•Editing
•Telecommunications
•News reporting
•Broadcasting
•Advertising

Continuing Education Choices

Graduates of the bachelor’s degree program may seek continuing education by earning a master’s degree in mass communication, mass media, or other relevant areas of study. They may also choose to go to law school and specialize in media law.

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  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
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  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
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1 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
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  • Degrees include Media Communications (BS), New Media Journalism (MA), and Creative Writing for Entertainment (BFA)
  • Students learn skills necessary for a career in communications like marketing strategy, multimedia reporting, storytelling, and more
  • Courses designed to teach students how to get consumer’s attention with effective communication strategies across multiple platforms
  • Students work with industry-standard tools and technologies, allowing them to gain real-world experience
  • Online Courses
1 Program(s) Found
  • Demonstrate effective written communication and analytical skills.
  • Apply management skills in decision-making and analysis of the organizational structure.
  • Examine ethical behaviors and legal implications of an organization in social, environmental and corporate environs.
  • Evaluate the role of a manager in the global economy.
  • Develop critical thinking skills for analysis in strategic planning and innovation.
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
  • Coursework provides students with communication strategies for today’s changing media landscape.
Show more [+]
  • Online Courses

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