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Degree Overview: Bachelor of Science (B.S.) Degree in Strategic Communication

Majors Overview April 7, 2014

The foundation of the decision-making process for businesses is strategic planning. The Bachelor of Science (B.S.) degree program in Strategic Communication is available for students interested in this field.

B.S. Programs in Strategic Communication

Students enrolled in bachelor’s degree programs in Strategic Communication are exposed to the concepts, techniques and history of integrated information. Usually, the focus of this degree program is on communication with its inbuilt advertising and public relations components. The program develops students’ critical thinking, presentation and writing skills. Specialization tracks are offered by some schools; these include an account management option or a creative option devised to permit students to focus on either the business angle of strategic information, or the use of multimedia in advertising.

Admission criteria generally require incoming students to hold a GED certificate or high school diploma.

Coursework

Programs typically require journalism and statistics oriented electives and courses. Program coursework is devised to be hands-on and includes internships. Coursework may include topic areas such as:

•Communication ethics
•Statistics
•Creative advertising strategies
•Database and media management
•Mass media information
•Communication psychology
•Public relations strategies
•Communication research methods

Career Choices

Organizations that boast specialization in advertising and public relations hire individuals with skills pertinent to these kinds of programs. But graduates could opt to work with numerous types of companies, such as direct response agencies, major corporations and nonprofit organizations. They may choose from career options such as:

•Sales representative
•Advertising sales representative
•Interactive marketing specialist
•Account coordinator

Continuing Education Choices

After they successfully complete the program, graduates can choose to enroll in Master of Science (M.S.), Master of Arts (M.A.), or Ph.D. degrees in topics such as Strategic Management or Strategic Communication. Graduates who aspire to pursue a career in research or academia may choose to earn a doctoral degree, while those seeking to apply their learned skills in practical ways may enroll in master’s degree programs.

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2 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
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  • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
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3 Program(s) Found
  • Degrees include Media Communications (BS), New Media Journalism (MA), and Creative Writing for Entertainment (BFA)
  • Students learn skills necessary for a career in communications like marketing strategy, multimedia reporting, storytelling, and more
  • Courses designed to teach students how to get consumer’s attention with effective communication strategies across multiple platforms
  • Students work with industry-standard tools and technologies, allowing them to gain real-world experience
  • Online Courses
1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
  • Coursework provides students with communication strategies for today’s changing media landscape.
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  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
2 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
3 Program(s) Found
  • Degrees include Media Communications (BS), New Media Journalism (MA), and Creative Writing for Entertainment (BFA)
  • Students learn skills necessary for a career in communications like marketing strategy, multimedia reporting, storytelling, and more
  • Courses designed to teach students how to get consumer’s attention with effective communication strategies across multiple platforms
  • Students work with industry-standard tools and technologies, allowing them to gain real-world experience
  • Online Courses
1 Program(s) Found
  • Master of Science in Communications offered online through Syracuse University’s world-renowned Newhouse School of Public Communications.
  • Ranked among the Best Global Universities in 2016 by U.S. News & World Report.
  • Specializations include Advertising, Public Relations, and Journalism Innovation.
  • Coursework provides students with communication strategies for today’s changing media landscape.
Show more [+]
  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits

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