The foundation of the decision-making process for businesses is strategic planning. The Bachelor of Science (B.S.) degree program in Strategic Communication is available for students interested in this field.
B.S. Programs in Strategic Communication
Students enrolled in bachelor’s degree programs in Strategic Communication are exposed to the concepts, techniques and history of integrated information. Usually, the focus of this degree program is on communication with its inbuilt advertising and public relations components. The program develops students’ critical thinking, presentation and writing skills. Specialization tracks are offered by some schools; these include an account management option or a creative option devised to permit students to focus on either the business angle of strategic information, or the use of multimedia in advertising.
Admission criteria generally require incoming students to hold a GED certificate or high school diploma.
Programs typically require journalism and statistics oriented electives and courses. Program coursework is devised to be hands-on and includes internships. Coursework may include topic areas such as:
•Creative advertising strategies
•Database and media management
•Mass media information
•Public relations strategies
•Communication research methods
Organizations that boast specialization in advertising and public relations hire individuals with skills pertinent to these kinds of programs. But graduates could opt to work with numerous types of companies, such as direct response agencies, major corporations and nonprofit organizations. They may choose from career options such as:
•Advertising sales representative
•Interactive marketing specialist
Continuing Education Choices
After they successfully complete the program, graduates can choose to enroll in Master of Science (M.S.), Master of Arts (M.A.), or Ph.D. degrees in topics such as Strategic Management or Strategic Communication. Graduates who aspire to pursue a career in research or academia may choose to earn a doctoral degree, while those seeking to apply their learned skills in practical ways may enroll in master’s degree programs.