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Degree Overview: Bachelor’s Degree Program in Music Business

Majors Overview April 19, 2015

Those with an interest in a career that features working behind the scenes of the entertainment and music industry can gain the skills and knowledge necessary for this field through bachelor’s degree programs in music business.

Bachelor’s Degree Programs in Music Business

Students enrolled in bachelor’s degree programs in music business engage in the exploration of social media and learn how to use technology in increasing sales and promoting the music and entertainment industry. Schools also combine programs with the field of music technology to allow students to grasp how the recording and production process works.

Over the duration of the program, students’ management, communication, and entrepreneurship skills are developed, allowing the student to make a positive impact on the future success of the music and entertainment industry. Admission criteria typically require incoming students to hold a GED certificate or a high school diploma.

Coursework

Business courses may be available as a part of the coursework in a bachelor’s degree program in music business, including subject areas such as management, marketing, accounting, and finance. The study of topic areas specific to the music business could impart a strong grasp of popular culture, specific types of music, and the operations of record labels. Core coursework may include topic areas such as:

•Concert promotion
•Artist management
•Publicity
•Music merchandising
•Copyright law
•Producing and directing
•Theory of music

Career Choices

After they complete a bachelor’s degree program in music business, students may pursue a career in numerous entertainment and music industries, such as record labels, or theatre and concert venues. Students can also choose to work specifically for a performer or artist. They may pursue career options such as:

•Scheduling agents
•Entertainment marketing managers
•Music producers
•Media editors
•Media marketing specialists

Continuing Education Choices

Those who complete a bachelor’s program may seek continuing education by earning a master’s degree in music business or, alternatively, a master’s degree in music with a specialization option in music business. Schools also offer a combination Master of Business Administration (M.B.A.) and Bachelor of Music (B.M.) program that students may pursue.

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