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Degree Overview: Associate of Marketing

Majors Overview June 5, 2013

Associate degree program in marketing teach students how to attract and retain customers by distributing and promoting services, ideas, and products. Marketing degree program may lead to careers in sales, customer service, public relations, and advertising.

Associate Degree Program in Marketing

Coursework usually covers marketing principles and business disciplines, along with studies in liberal arts. Students receive background information in marketing roles related to various industries, apart from training in sales techniques and consumer behavior. They also gain familiarity with concepts related to research, e-commerce, and advertising and promotion. Students may be required in some programs to participate in capstone projects and internship programs. Admission criteria generally require applicants to hold a general educational development (GED) certificate or a high school diploma and submit ACT or SAT test scores.

Program Coursework

Throughout the associate degree program in marketing, students can take coursework that instructs them on the promotion and management of business. Students enrolled in marketing programs can take courses that address the following topics:

•Organizational marketing
•Consumer behavior
•Managerial accounting
•Services marketing
•Financial accounting
•Customer service
•Statistics
•Business communication
•Macroeconomics
•Microeconomics

Career Options

Marketing degree program graduates will be prepared for entry-level careers in the field, finding jobs in areas of entrepreneurial marketing, advertising, market research, Internet, or product management. Individuals may obtain the following career titles:

•Market research analysts
•Business operations specialists
•Public relations specialist
•Sales worker supervisors
•Art directors

Continuing Education Information

Graduates from an associate’s degree program in marketing can choose to pursue or transfer to a bachelor’s degree program in marketing or a related one, such as a Bachelor of Science (B.S.) in Business program. B.S. degree program in marketing offer students skill building and studies in global perspective, critical thinking, communications, and analysis. Bachelor’s degree in marketing may lead to careers in banking, human resources, communications, marketing, and consulting.

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