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Degree Overview: Associate of Marketing

Majors Overview June 5, 2013

Associate degree program in marketing teach students how to attract and retain customers by distributing and promoting services, ideas, and products. Marketing degree program may lead to careers in sales, customer service, public relations, and advertising.

Associate Degree Program in Marketing

Coursework usually covers marketing principles and business disciplines, along with studies in liberal arts. Students receive background information in marketing roles related to various industries, apart from training in sales techniques and consumer behavior. They also gain familiarity with concepts related to research, e-commerce, and advertising and promotion. Students may be required in some programs to participate in capstone projects and internship programs. Admission criteria generally require applicants to hold a general educational development (GED) certificate or a high school diploma and submit ACT or SAT test scores.

Program Coursework

Throughout the associate degree program in marketing, students can take coursework that instructs them on the promotion and management of business. Students enrolled in marketing programs can take courses that address the following topics:

•Organizational marketing
•Consumer behavior
•Managerial accounting
•Services marketing
•Financial accounting
•Customer service
•Statistics
•Business communication
•Macroeconomics
•Microeconomics

Career Options

Marketing degree program graduates will be prepared for entry-level careers in the field, finding jobs in areas of entrepreneurial marketing, advertising, market research, Internet, or product management. Individuals may obtain the following career titles:

•Market research analysts
•Business operations specialists
•Public relations specialist
•Sales worker supervisors
•Art directors

Continuing Education Information

Graduates from an associate’s degree program in marketing can choose to pursue or transfer to a bachelor’s degree program in marketing or a related one, such as a Bachelor of Science (B.S.) in Business program. B.S. degree program in marketing offer students skill building and studies in global perspective, critical thinking, communications, and analysis. Bachelor’s degree in marketing may lead to careers in banking, human resources, communications, marketing, and consulting.

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5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
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  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
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  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
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