Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Associate of Sales and Marketing

Majors Overview June 4, 2013

In this article, you will learn about the associate degree programs in sales and marketing, as well as receive information on career options, courses, and requirements to make an informed decision about your education.

Associate Degree Program in Sales and Marketing

An associate degree program in sales and marketing, sometimes called marketing and sales technology, train students in the best ways to promote a company’s services or products to customers in the business community. The program can also be found as an area of concentration for a business administration or business technology program. In this two-year associate degree program, students will learn the principles of sales, advertising, promotions, marketing, and merchandising. Successful graduates will be able to pitch a product or idea to company executives or consumers, discover hidden patterns in consumer behavior and trends, and perform statistical analyses of surveys and other data. Depending on the program, some will allow students to select an area upon which to concentrate, including advertising or fashion merchandising. To gain admission to the associate degree program, students are required to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Students who are enrolled in an associate degree program in sales and marketing gain critical-thinking and decision-making skills necessary to succeed in the business world. Team exercises and class projects give students practical experience, and they can obtain real-world knowledge through internships at companies. Sales and marketing program course topics may include the following:

•Business law
•Basic accounting
•Retail management
•Public relations
•Advertising
•Marketing
•Business communications
•Computer basics

Career Options

Since most industries and companies employ sales and marketing professionals, there are enormous career opportunities for individuals with an associate’s degree. The knowledge acquired in the associate degree program will be useful in the retail, manufacturing, and advertising industries, among others. Individuals may obtain the following career titles:

•Public relations specialist
•Fashion merchandiser
•Marketing associate
•Sales executive
•Marketing research analyst

Certification and Continuing Education Information

An associate degree can earn a graduate a sales job; however, individuals interested in advanced positions should consider earning a bachelor’s degree or higher. Most companies, specifically those that sell technical and scientific products, prefer their sales representatives to hold a bachelor’s degree, generally in the field in which they sell, according to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov). The BLS mentioned that many marketing managers hold a bachelor degree in marketing.

Sales and marketing professionals may take advantage of continuing education courses in order for them to earn their professional certification through professional organizations such as Sales and Marketing Executive International (SMEI – www.smei.org). The SMEI Certified Professional Salesperson (SCPS) designation will be available to candidates who meet standards set by the organization and are employed in a sales position.

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • 100% online format, with no fixed class times, means you can earn your degree at your pace, on your schedule, while still working full-time.
  • Monthly term starts and accelerated 8-week courses so that your ideal course schedule can fit around your other commitments.
  • The B.S. in Business Management program draws from the areas management, marketing, operations, and finance.
  • Through various case studies and discussions with your classmates and faculty, you will be able to apply the theories and best practices you are learning to real-world business situations.
  • 84% of our faculty members hold terminal degrees. In addition to their academic training, instructors have years of experience working in their field
  • Every instructor has been specially trained in the technology and teaching methods that work best in CSU-Global’s 100% online learning environment.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
ECPI University , Glen Allen
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right IT, Computer Science, Cybersecurity, Software and Application Development, Web Design or Technology Management Degree Program for YOU.
  • Affordable and Flexible Information Technology Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect IT/Computer Science Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • 100% online format, with no fixed class times, means you can earn your degree at your pace, on your schedule, while still working full-time.
  • Monthly term starts and accelerated 8-week courses so that your ideal course schedule can fit around your other commitments.
  • The B.S. in Business Management program draws from the areas management, marketing, operations, and finance.
  • Through various case studies and discussions with your classmates and faculty, you will be able to apply the theories and best practices you are learning to real-world business situations.
  • 84% of our faculty members hold terminal degrees. In addition to their academic training, instructors have years of experience working in their field
  • Every instructor has been specially trained in the technology and teaching methods that work best in CSU-Global’s 100% online learning environment.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!