Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Associate of Sales and Marketing

Majors Overview June 4, 2013

In this article, you will learn about the associate degree programs in sales and marketing, as well as receive information on career options, courses, and requirements to make an informed decision about your education.

Associate Degree Program in Sales and Marketing

An associate degree program in sales and marketing, sometimes called marketing and sales technology, train students in the best ways to promote a company’s services or products to customers in the business community. The program can also be found as an area of concentration for a business administration or business technology program. In this two-year associate degree program, students will learn the principles of sales, advertising, promotions, marketing, and merchandising. Successful graduates will be able to pitch a product or idea to company executives or consumers, discover hidden patterns in consumer behavior and trends, and perform statistical analyses of surveys and other data. Depending on the program, some will allow students to select an area upon which to concentrate, including advertising or fashion merchandising. To gain admission to the associate degree program, students are required to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Students who are enrolled in an associate degree program in sales and marketing gain critical-thinking and decision-making skills necessary to succeed in the business world. Team exercises and class projects give students practical experience, and they can obtain real-world knowledge through internships at companies. Sales and marketing program course topics may include the following:

•Business law
•Basic accounting
•Retail management
•Public relations
•Advertising
•Marketing
•Business communications
•Computer basics

Career Options

Since most industries and companies employ sales and marketing professionals, there are enormous career opportunities for individuals with an associate’s degree. The knowledge acquired in the associate degree program will be useful in the retail, manufacturing, and advertising industries, among others. Individuals may obtain the following career titles:

•Public relations specialist
•Fashion merchandiser
•Marketing associate
•Sales executive
•Marketing research analyst

Certification and Continuing Education Information

An associate degree can earn a graduate a sales job; however, individuals interested in advanced positions should consider earning a bachelor’s degree or higher. Most companies, specifically those that sell technical and scientific products, prefer their sales representatives to hold a bachelor’s degree, generally in the field in which they sell, according to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov). The BLS mentioned that many marketing managers hold a bachelor degree in marketing.

Sales and marketing professionals may take advantage of continuing education courses in order for them to earn their professional certification through professional organizations such as Sales and Marketing Executive International (SMEI – www.smei.org). The SMEI Certified Professional Salesperson (SCPS) designation will be available to candidates who meet standards set by the organization and are employed in a sales position.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 2/15!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
  • Looking for an Online Business Degree Program That May Improve Your Career Options?
  • EarnMyDegree.com Can Help You Match Your Educational Goals With Your Desired Career.
  • Whether You Are Looking to Earn a Degree Online, or Study at a Nearby Campus, This Is The Place to Connect With a College That May Be Ideal for You.
  • Browse Through Our List Of Online Colleges and Traditional Schools to Determine Potential Places to Earn a Degree NOW!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
  • Looking for an Online Business Degree Program That May Improve Your Career Options?
  • EarnMyDegree.com Can Help You Match Your Educational Goals With Your Desired Career.
  • Whether You Are Looking to Earn a Degree Online, or Study at a Nearby Campus, This Is The Place to Connect With a College That May Be Ideal for You.
  • Browse Through Our List Of Online Colleges and Traditional Schools to Determine Potential Places to Earn a Degree NOW!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!