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Associate of Business Science (A.B.S.) in Marketing Degree

Majors Overview May 18, 2013

Students may earn an Associate of Applied Science (A.A.S.) in marketing degree instead of an Associate of Business Science degree since most colleges and universities do not offer this type of degree in marketing. Students will learn the basics of advertising and marketing business strategies, they may become qualified for entry-level employment. Typically, degree programs teach individuals different related skills, such as advertising, management, and accounting.

A.A.S. in Marketing Degree

Individual who seek a career in marketing, as well as those who are already in the field, would benefit by enrolling in an Associate of Applied Science (AAS) degree program in Marketing. Programs with majoring options such as entrepreneurship and administration are offered by some schools. Coursework in such programs offers opportunities to students in the form of research projects and construction of marketing plans where their classroom learning can be applied in work-based applications. Some associate’s degree programs may allow students to transfer credits to a four-year bachelor’s degree program; alternatively, graduates can enter the workforce immediately after they have completed the program. It takes about two years to complete the Associate of Applied Science program, if students are enrolled full-time. Admission criteria typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Associate degree programs may offer students internship opportunities, along with classroom learning. Learning more about developing effective communication skills, how to problem solve, and international business are a few of the areas in which the associate degree programs can aid students. The program coursework can help candidates who are currently employed in the marketing industry advance since they gain additional marketing knowledge and abilities in product procurement, written communication, and sales. Other course topics may include the following:

•Market research
•International business
•Project management
•Psychology
•Business law
•Economics
•Public relations

Career Options

Associate of Applied Science program in marketing will prepare students for various career opportunities, including project development, customer service, advertising, and sales. Other career options may include:

•Purchasing manager
•Public relation professional
•Field salesperson

Information on Continuing Education

Depending on the Associate of Applied Science programs, some will prepare students for entrance to a bachelor degree program in marketing. While enrolled in an undergraduate degree program, marketing students will have the opportunity to concentrate their studies on areas such as retailing, consumer behavior, and web-based business. Students will be prepared to complete their certificate through the bachelor degree program.

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