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Associate of Business Science (A.B.S.) in Marketing Degree

Majors Overview May 18, 2013

Students may earn an Associate of Applied Science (A.A.S.) in marketing degree instead of an Associate of Business Science degree since most colleges and universities do not offer this type of degree in marketing. Students will learn the basics of advertising and marketing business strategies, they may become qualified for entry-level employment. Typically, degree programs teach individuals different related skills, such as advertising, management, and accounting.

A.A.S. in Marketing Degree

Individual who seek a career in marketing, as well as those who are already in the field, would benefit by enrolling in an Associate of Applied Science (AAS) degree program in Marketing. Programs with majoring options such as entrepreneurship and administration are offered by some schools. Coursework in such programs offers opportunities to students in the form of research projects and construction of marketing plans where their classroom learning can be applied in work-based applications. Some associate’s degree programs may allow students to transfer credits to a four-year bachelor’s degree program; alternatively, graduates can enter the workforce immediately after they have completed the program. It takes about two years to complete the Associate of Applied Science program, if students are enrolled full-time. Admission criteria typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Associate degree programs may offer students internship opportunities, along with classroom learning. Learning more about developing effective communication skills, how to problem solve, and international business are a few of the areas in which the associate degree programs can aid students. The program coursework can help candidates who are currently employed in the marketing industry advance since they gain additional marketing knowledge and abilities in product procurement, written communication, and sales. Other course topics may include the following:

•Market research
•International business
•Project management
•Psychology
•Business law
•Economics
•Public relations

Career Options

Associate of Applied Science program in marketing will prepare students for various career opportunities, including project development, customer service, advertising, and sales. Other career options may include:

•Purchasing manager
•Public relation professional
•Field salesperson

Information on Continuing Education

Depending on the Associate of Applied Science programs, some will prepare students for entrance to a bachelor degree program in marketing. While enrolled in an undergraduate degree program, marketing students will have the opportunity to concentrate their studies on areas such as retailing, consumer behavior, and web-based business. Students will be prepared to complete their certificate through the bachelor degree program.

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5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
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  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

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