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Overview of Associate Degree in Business: General Business

Majors Overview April 30, 2013

Training in the fundamentals of marketing, small business management and economics is imparted to students who are enrolled in a general business associate degree program. An Associate of Business and an Associate of Arts (A.A.) in general Business are common degree programs offered by schools. Those who graduate from these programs can seek entry level business positions in various industries.

Associate Degree in General Business

Students enrolled in an associate degree program in general business are provided with a foundation in the basics of finance, business communication, marketing and management. Students are taught about the application of professionalism, problem-solving, organization, and critical thinking skills in running a business. By analyzing practice business models, students can explore problem-solving modes arising in a corporate setting. Admission criteria typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Typically, the associate degree program requires sixty semester units and takes approximately two years to complete, if students are enrolled full-time. Most colleges and universities require students to take basic educational coursework, such as courses in sociology, psychology, natural science, math, history, and English. Depending on the schools, some may offer internships experience as part of the business curriculum, giving students real-world practice that may lead to future employment opportunities. Business program course topics may include the following:

•Human resources
•Marketing
•Communications
•Finance
•Statistics
•Accounting
•Business law
•Microeconomics

Career Options

Students are usually qualified for entry-level employment in various industries through departments such as advertising and marketing, finance, human resources, or accounting upon completion of an associate degree program in general business. Individuals may also seek general employment in accounting, small business, retail sales, insurance, and banking. They may obtain the following job titles:

•Entrepreneur
•Assistant manager
•Small business consultant
•Accounting assistant
•Human resource clerk
•Customer service supervisor

Continuing Education

Individuals should consider pursuing a bachelor degree program in business, if they are interested in higher-level employment opportunities. Popular business programs at the bachelor degree level include business administration or business management. Several business programs offer specializations in international business, human resources, and marketing.

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  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
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  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
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  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
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  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
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  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
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  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
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