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Associate of Business Administration (ABA) Degree in Sales and Marketing

Majors Overview May 24, 2013

Students enrolled in an associate degree program in business administration with emphases on sales and marketing can seek careers in various fields such as sales and advertising, public relations and marketing. Those who have graduated from these programs can earn voluntary certifications or choose to further their education.

ABA Degree in Sales and Marketing

Skills related to sales, marketing, and business administration are usually imparted through these programs where students will become adept at managing sales, advertising and marketing products, analyzing consumer behavior, promoting services and designing. Basic principles related to management of finances, economic behavior and micro and macroeconomics are also taught. Students may also receive training in computer software applications devised to assist in the operation of a business, in addition to receiving instruction in computer skills. Students enrolled in these programs are taught skills in public relations and business communications that would be especially useful to individuals who are required to work closely with others to oversee business operations and market products. Admission criteria to these programs typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Programs will emphasize topics in economics, marketing strategies, and business management, but can also offer other standard courses such as humanities, sciences, and computer technology. Program course topics may include the following:

•Microcomputer applications
•Advertising
•Business law
•Business ethics
•Business accounting
•Macroeconomics
•Human resource management
•Business communications
•Services marketing
•Retail management

Career Options

A variety of organizations and businesses need employees who are skilled in marketing, sales, and business administration. Individuals may obtain jobs with responsibilities in administration, advertising, and public relations, including:

•Advertising sales agent
•Office manager
•Customer service representative

Information on Continuing Education

Promotions, sales, and marketing management positions are usually filled by candidates who hold a bachelor degree. Depending on the program, some associate degree programs allow students to transfer credits earned to a four-year bachelor degree program. From time to time, employers will offer financial assistance to their employees, so they can continue their education at local colleges and universities, or provide management training programs. There are master and doctoral degree programs in business administration that may offer areas of concentration in sales and marketing.

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2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
4 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Program areas include Culinary Arts, Culinary Management, and more
  • Students are taught cooking styles from around the globe, including Classical European, Asian, and Latin cuisine
  • Curriculum designed to prepare students for a career as a chef, with course topics that include Culinary Techniques, Management by Menu, and Nutrition
  • Alumni have appeared in reality competition shows such as Top Chef
Good for Working Adults
  • Flexible Scheduling
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1 Program(s) Found
  • Gives students the opportunity to earn their associate’s degree in the culinary arts field in less than 15 months
  • Located in Norfolk and Newport News, Virginia.
  • Offers externship experiences to students for experience in the field.
  • Hosts regular career fairs for employer recruitment.
  • Has student housing available.
1 Program(s) Found
  • Ranked among the Best National Universities in 2015 by U.S. News and World Report.
  • Ranked 8th among the Best Online Graduate Education Programs in 2015 by U.S. News and World Report.
  • A private, co-ed college founded in 1821 and located in downtown Washington, D.C.
  • Its student-faculty ratio is 13:1, and 55.1% of classes have fewer than 20 students.
  • Has distinguished alumni including Senator Harry Reid, former U.S. Secretary of State Colin Powell, and actress Courtney Cox.
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
4 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Ranked among the Best National Universities in 2015 by U.S. News and World Report.
  • Ranked 8th among the Best Online Graduate Education Programs in 2015 by U.S. News and World Report.
  • A private, co-ed college founded in 1821 and located in downtown Washington, D.C.
  • Its student-faculty ratio is 13:1, and 55.1% of classes have fewer than 20 students.
  • Has distinguished alumni including Senator Harry Reid, former U.S. Secretary of State Colin Powell, and actress Courtney Cox.
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

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