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Associate of Business Administration (ABA) Degree in Sales and Marketing

Majors Overview May 24, 2013

Students enrolled in an associate degree program in business administration with emphases on sales and marketing can seek careers in various fields such as sales and advertising, public relations and marketing. Those who have graduated from these programs can earn voluntary certifications or choose to further their education.

ABA Degree in Sales and Marketing

Skills related to sales, marketing, and business administration are usually imparted through these programs where students will become adept at managing sales, advertising and marketing products, analyzing consumer behavior, promoting services and designing. Basic principles related to management of finances, economic behavior and micro and macroeconomics are also taught. Students may also receive training in computer software applications devised to assist in the operation of a business, in addition to receiving instruction in computer skills. Students enrolled in these programs are taught skills in public relations and business communications that would be especially useful to individuals who are required to work closely with others to oversee business operations and market products. Admission criteria to these programs typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Programs will emphasize topics in economics, marketing strategies, and business management, but can also offer other standard courses such as humanities, sciences, and computer technology. Program course topics may include the following:

•Microcomputer applications
•Advertising
•Business law
•Business ethics
•Business accounting
•Macroeconomics
•Human resource management
•Business communications
•Services marketing
•Retail management

Career Options

A variety of organizations and businesses need employees who are skilled in marketing, sales, and business administration. Individuals may obtain jobs with responsibilities in administration, advertising, and public relations, including:

•Advertising sales agent
•Office manager
•Customer service representative

Information on Continuing Education

Promotions, sales, and marketing management positions are usually filled by candidates who hold a bachelor degree. Depending on the program, some associate degree programs allow students to transfer credits earned to a four-year bachelor degree program. From time to time, employers will offer financial assistance to their employees, so they can continue their education at local colleges and universities, or provide management training programs. There are master and doctoral degree programs in business administration that may offer areas of concentration in sales and marketing.

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5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
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  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
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  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
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1 Program(s) Found
  • Our online program blends modern business theory with real-world applications
  • SACS accredited with associate's, baccalaureate, & master's degrees & diplomas
  • US News & World Report ranks Online Bachelor’s Programs among top 10%
  • Ranked one of the best for vets business schools by Military Times
  • Qualifying students can take faith in EPCI’s unwavering Fixed Tuition Pledge
Good for Working Adults
  • Accredited
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  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Find Online Schools. 100% Online Accredited Courses
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