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Associate of Business Administration (ABA) Degree in Sales and Marketing

Majors Overview May 24, 2013

Students enrolled in an associate degree program in business administration with emphases on sales and marketing can seek careers in various fields such as sales and advertising, public relations and marketing. Those who have graduated from these programs can earn voluntary certifications or choose to further their education.

ABA Degree in Sales and Marketing

Skills related to sales, marketing, and business administration are usually imparted through these programs where students will become adept at managing sales, advertising and marketing products, analyzing consumer behavior, promoting services and designing. Basic principles related to management of finances, economic behavior and micro and macroeconomics are also taught. Students may also receive training in computer software applications devised to assist in the operation of a business, in addition to receiving instruction in computer skills. Students enrolled in these programs are taught skills in public relations and business communications that would be especially useful to individuals who are required to work closely with others to oversee business operations and market products. Admission criteria to these programs typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Programs will emphasize topics in economics, marketing strategies, and business management, but can also offer other standard courses such as humanities, sciences, and computer technology. Program course topics may include the following:

•Microcomputer applications
•Advertising
•Business law
•Business ethics
•Business accounting
•Macroeconomics
•Human resource management
•Business communications
•Services marketing
•Retail management

Career Options

A variety of organizations and businesses need employees who are skilled in marketing, sales, and business administration. Individuals may obtain jobs with responsibilities in administration, advertising, and public relations, including:

•Advertising sales agent
•Office manager
•Customer service representative

Information on Continuing Education

Promotions, sales, and marketing management positions are usually filled by candidates who hold a bachelor degree. Depending on the program, some associate degree programs allow students to transfer credits earned to a four-year bachelor degree program. From time to time, employers will offer financial assistance to their employees, so they can continue their education at local colleges and universities, or provide management training programs. There are master and doctoral degree programs in business administration that may offer areas of concentration in sales and marketing.

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Sponsored

Showing schools in your area

5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
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  • Online Courses
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  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses

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