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Associate of Business Administration (ABA) Degree in Sales and Marketing

Majors Overview May 24, 2013

Students enrolled in an associate degree program in business administration with emphases on sales and marketing can seek careers in various fields such as sales and advertising, public relations and marketing. Those who have graduated from these programs can earn voluntary certifications or choose to further their education.

ABA Degree in Sales and Marketing

Skills related to sales, marketing, and business administration are usually imparted through these programs where students will become adept at managing sales, advertising and marketing products, analyzing consumer behavior, promoting services and designing. Basic principles related to management of finances, economic behavior and micro and macroeconomics are also taught. Students may also receive training in computer software applications devised to assist in the operation of a business, in addition to receiving instruction in computer skills. Students enrolled in these programs are taught skills in public relations and business communications that would be especially useful to individuals who are required to work closely with others to oversee business operations and market products. Admission criteria to these programs typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Programs will emphasize topics in economics, marketing strategies, and business management, but can also offer other standard courses such as humanities, sciences, and computer technology. Program course topics may include the following:

•Microcomputer applications
•Advertising
•Business law
•Business ethics
•Business accounting
•Macroeconomics
•Human resource management
•Business communications
•Services marketing
•Retail management

Career Options

A variety of organizations and businesses need employees who are skilled in marketing, sales, and business administration. Individuals may obtain jobs with responsibilities in administration, advertising, and public relations, including:

•Advertising sales agent
•Office manager
•Customer service representative

Information on Continuing Education

Promotions, sales, and marketing management positions are usually filled by candidates who hold a bachelor degree. Depending on the program, some associate degree programs allow students to transfer credits earned to a four-year bachelor degree program. From time to time, employers will offer financial assistance to their employees, so they can continue their education at local colleges and universities, or provide management training programs. There are master and doctoral degree programs in business administration that may offer areas of concentration in sales and marketing.

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5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
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  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
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Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Founded in 1951 by World War II veteran Donald Grantham to provide affordable, higher education for service members and their families.
  • Approved by all branches of the United States Armed Forces for Tuition Assistance (TA), and for benefits payments by the Department of Veteran Affairs benefits (VA).
  • Reviews applicants’ military and professional training for possible transfer credits, and honors credit earned through successful completion of Defense Acquisition University (DAU) courses.
  • Participates in GoArmyEd, Marine Corps Academic Explorer, The Air University Associate to Baccalaureate Cooperative (CCAF), and many other virtual gateways.
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses

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