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Associate of Business Administration (ABA) Degree in Sales and Marketing

Majors Overview May 24, 2013

Students enrolled in an associate degree program in business administration with emphases on sales and marketing can seek careers in various fields such as sales and advertising, public relations and marketing. Those who have graduated from these programs can earn voluntary certifications or choose to further their education.

ABA Degree in Sales and Marketing

Skills related to sales, marketing, and business administration are usually imparted through these programs where students will become adept at managing sales, advertising and marketing products, analyzing consumer behavior, promoting services and designing. Basic principles related to management of finances, economic behavior and micro and macroeconomics are also taught. Students may also receive training in computer software applications devised to assist in the operation of a business, in addition to receiving instruction in computer skills. Students enrolled in these programs are taught skills in public relations and business communications that would be especially useful to individuals who are required to work closely with others to oversee business operations and market products. Admission criteria to these programs typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Programs will emphasize topics in economics, marketing strategies, and business management, but can also offer other standard courses such as humanities, sciences, and computer technology. Program course topics may include the following:

•Microcomputer applications
•Advertising
•Business law
•Business ethics
•Business accounting
•Macroeconomics
•Human resource management
•Business communications
•Services marketing
•Retail management

Career Options

A variety of organizations and businesses need employees who are skilled in marketing, sales, and business administration. Individuals may obtain jobs with responsibilities in administration, advertising, and public relations, including:

•Advertising sales agent
•Office manager
•Customer service representative

Information on Continuing Education

Promotions, sales, and marketing management positions are usually filled by candidates who hold a bachelor degree. Depending on the program, some associate degree programs allow students to transfer credits earned to a four-year bachelor degree program. From time to time, employers will offer financial assistance to their employees, so they can continue their education at local colleges and universities, or provide management training programs. There are master and doctoral degree programs in business administration that may offer areas of concentration in sales and marketing.

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1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
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  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

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