Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Top Undergraduate Marketing Degree Programs

Higher Education Articles May 8, 2014

Students will be prepared for careers in advertising, consulting, or market research, as well as other professional fields, in a Bachelor of Marketing degree program. Marketing students typically will be taught about demographic trends, product development, and consumer behavior for the purpose of increasing capital by broadening the customer base of businesses. Marketing degree program graduates will be given several career opportunities.

University of Pennsylvania in Philadelphia

The U.S. News and World Report ranked the University of Pennsylvania, an Ivy League school, fourth in the 2010 edition of its survey of America’s best colleges. The magazine also gave the top rank to the university’s marketing undergraduate degree program, offered through the Wharton School, on its list of the Best College Specialty Rankings.

Their four-year coursework is begun by Wharton marketing students when they undertake the basic academic tenets of marketing, including economics, statistics, and psychology. Apart from dense coursework, the students are taught practical experience through mini-courses in product development, retailing, and advertising that span half-semesters, in addition to a capstone course.

Required coursework is provided in sub-fields, including consumer behavior and marketing research. Careers and entrepreneurial work in advertising, brand management, and market research have been embarked by Wharton marketing department alums.

Contact Information

•Address: 3451 Walnut Street, Philadelphia, Pennsylvania 19104
•Phone Number: (215) 898-5000

University of Michigan in Ann Arbor

The U.S. News and World Report ranked the University of Michigan 27th in the 2010 edition of its survey of America’s best colleges. The magazine also gave the number two rank to Michigan for its Business Marketing undergraduate program on its list of the Best College Specialty Rankings.

Students enrolled in the Bachelor of Business Administration (B.B.A.) Marketing program, offered through Michigan’s Ross School of Business, are provided with hands-on training in core coursework that includes concepts including sales team management, brand equity, pricing structures and distribution systems, and customer relations. Additionally, advertisement training and research methodology is covered in both elective and core courses, thereby giving graduates of the program numerous career choices.

Collaborative effort among its undergraduates is emphasized through the Marketing BBA program at Michigan, and group presentations or team projects are planned by students. Case-based learning is sought to be incorporated through almost all programs, ensuring that actual examples of marketing strategy are studied by students, apart from hypothetical textbook cases.

Contact Information

•Address: 503 Thompson Street, Ann Arbor, MI
•Phone Number: (734) 764-1817

List of Schools Offering Marketing Degree Programs

School Name Student Enrollment Address Phone Number
Indiana University 42,347 107 South Indiana Avenue, Bloomington, IN 47405 (812) 855-4848
Massachusetts Institute of Technology 10,384 77 Massachusetts Avenue, Cambridge, MA 02139 (617) 253-1000
Michigan State University 47,071 101 Angell Building, East Lansing, MI 48824 (517) 355-1855
New York University 43,404 70 Washington Square South, New York, NY 10012 (212) 998-1212
Ohio State University 55,014 190 North Oval Mall, Columbus, OH 43210 (614) 292-6446
Rutgers University 37,366 83 Somerset Street, New Brunswick, NJ 08901 (732) 932-1766
Temple University 36,507 1801 North Broad Street, Philadelphia, PA 19122 (215) 204-7000
University of Alabama 28,699 739 University Boulevard, Tuscaloosa, AL 35487 (205) 348-6010
University of Arizona 38,767 1401 E University Street, Tucson, AZ 85721 (520) 621-2211
University of California-Berkeley 35,830 Gayley Road and Stadium Rim Way, Berkeley CA 94720 (510) 642-6000
University of Michigan-Ann Arbor 41,674 503 Thompson Street, Ann Arbor, MI 48109 (734) 764-1817
University of Minnesota 51,659 100 Church Street, Minneapolis, MN 55455 (612) 625-5000
University of North Carolina-Chapel Hill 28,916 910 Raleigh Rd., Chapel Hill, NC 27514 (919) 962-2211
University of Pennsylvania 24,599 3451 Walnut Street, Philadelphia, PA 19104 (215) 898-5000
University of Southern California 34,824 3501 S Figueroa Street, Los Angeles, CA 90007 (213) 740-2311
University of St. Thomas 10,185 2115 Summit Avenue, Saint Paul, MN 55105 (651) 962-5000
University of Texas-Austin 50,995 2100 San Jacinto Boulevard, Austin, TX 78712 (512) 471-3434
University of Virginia 24,355 219 Bryan Hall, Charlottesville, VA 22903 (434) 924-3721
University of Wisconsin-Madison 41,654 500 Lincoln Drive, Madison, WI 53706 (608) 262-1234
Western Illinois University 12,679 1 University Circle, Macomb, IL 61455 (309) 295-1414

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 10/21 (10/28 @ select locations)!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Are You a Natural Leader or Good with Numbers? Get Educated in the Business Field.
  • Build the Capabilities and Connections to Power Your Future.
  • Business Administration & Management, Accounting, Marketing Degree Programs and More From Top Colleges that Fit Your Needs.
  • Find Schools Online or Near You & Get Info for FREE Today!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!