Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Top Undergraduate Marketing Degree Programs

Higher Education Articles May 8, 2014

Students will be prepared for careers in advertising, consulting, or market research, as well as other professional fields, in a Bachelor of Marketing degree program. Marketing students typically will be taught about demographic trends, product development, and consumer behavior for the purpose of increasing capital by broadening the customer base of businesses. Marketing degree program graduates will be given several career opportunities.

University of Pennsylvania in Philadelphia

The U.S. News and World Report ranked the University of Pennsylvania, an Ivy League school, fourth in the 2010 edition of its survey of America’s best colleges. The magazine also gave the top rank to the university’s marketing undergraduate degree program, offered through the Wharton School, on its list of the Best College Specialty Rankings.

Their four-year coursework is begun by Wharton marketing students when they undertake the basic academic tenets of marketing, including economics, statistics, and psychology. Apart from dense coursework, the students are taught practical experience through mini-courses in product development, retailing, and advertising that span half-semesters, in addition to a capstone course.

Required coursework is provided in sub-fields, including consumer behavior and marketing research. Careers and entrepreneurial work in advertising, brand management, and market research have been embarked by Wharton marketing department alums.

Contact Information

•Address: 3451 Walnut Street, Philadelphia, Pennsylvania 19104
•Phone Number: (215) 898-5000

University of Michigan in Ann Arbor

The U.S. News and World Report ranked the University of Michigan 27th in the 2010 edition of its survey of America’s best colleges. The magazine also gave the number two rank to Michigan for its Business Marketing undergraduate program on its list of the Best College Specialty Rankings.

Students enrolled in the Bachelor of Business Administration (B.B.A.) Marketing program, offered through Michigan’s Ross School of Business, are provided with hands-on training in core coursework that includes concepts including sales team management, brand equity, pricing structures and distribution systems, and customer relations. Additionally, advertisement training and research methodology is covered in both elective and core courses, thereby giving graduates of the program numerous career choices.

Collaborative effort among its undergraduates is emphasized through the Marketing BBA program at Michigan, and group presentations or team projects are planned by students. Case-based learning is sought to be incorporated through almost all programs, ensuring that actual examples of marketing strategy are studied by students, apart from hypothetical textbook cases.

Contact Information

•Address: 503 Thompson Street, Ann Arbor, MI
•Phone Number: (734) 764-1817

List of Schools Offering Marketing Degree Programs

School Name Student Enrollment Address Phone Number
Indiana University 42,347 107 South Indiana Avenue, Bloomington, IN 47405 (812) 855-4848
Massachusetts Institute of Technology 10,384 77 Massachusetts Avenue, Cambridge, MA 02139 (617) 253-1000
Michigan State University 47,071 101 Angell Building, East Lansing, MI 48824 (517) 355-1855
New York University 43,404 70 Washington Square South, New York, NY 10012 (212) 998-1212
Ohio State University 55,014 190 North Oval Mall, Columbus, OH 43210 (614) 292-6446
Rutgers University 37,366 83 Somerset Street, New Brunswick, NJ 08901 (732) 932-1766
Temple University 36,507 1801 North Broad Street, Philadelphia, PA 19122 (215) 204-7000
University of Alabama 28,699 739 University Boulevard, Tuscaloosa, AL 35487 (205) 348-6010
University of Arizona 38,767 1401 E University Street, Tucson, AZ 85721 (520) 621-2211
University of California-Berkeley 35,830 Gayley Road and Stadium Rim Way, Berkeley CA 94720 (510) 642-6000
University of Michigan-Ann Arbor 41,674 503 Thompson Street, Ann Arbor, MI 48109 (734) 764-1817
University of Minnesota 51,659 100 Church Street, Minneapolis, MN 55455 (612) 625-5000
University of North Carolina-Chapel Hill 28,916 910 Raleigh Rd., Chapel Hill, NC 27514 (919) 962-2211
University of Pennsylvania 24,599 3451 Walnut Street, Philadelphia, PA 19104 (215) 898-5000
University of Southern California 34,824 3501 S Figueroa Street, Los Angeles, CA 90007 (213) 740-2311
University of St. Thomas 10,185 2115 Summit Avenue, Saint Paul, MN 55105 (651) 962-5000
University of Texas-Austin 50,995 2100 San Jacinto Boulevard, Austin, TX 78712 (512) 471-3434
University of Virginia 24,355 219 Bryan Hall, Charlottesville, VA 22903 (434) 924-3721
University of Wisconsin-Madison 41,654 500 Lincoln Drive, Madison, WI 53706 (608) 262-1234
Western Illinois University 12,679 1 University Circle, Macomb, IL 61455 (309) 295-1414

Searching Searching ...

Matching School Ads
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • 100% online format, with no fixed class times, means you can earn your degree at your pace, on your schedule, while still working full-time.
  • Monthly term starts and accelerated 8-week courses so that your ideal course schedule can fit around your other commitments.
  • The B.S. in Business Management program draws from the areas management, marketing, operations, and finance.
  • Through various case studies and discussions with your classmates and faculty, you will be able to apply the theories and best practices you are learning to real-world business situations.
  • 84% of our faculty members hold terminal degrees. In addition to their academic training, instructors have years of experience working in their field
  • Every instructor has been specially trained in the technology and teaching methods that work best in CSU-Global’s 100% online learning environment.
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Apply knowledge of project leadership theories/practical application in organizations.
  • Apply effective written communication and research skills.
  • Examine management control, monitoring, and value methods.
  • Demonstrate critical-thinking skills for effective analysis in decision making.
  • Assess costs, risks, and benefits of total quality management.
  • Analyze the implications of diversity/culture and managing projects in an international setting.
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid

Login to your account

Can't remember your Password ?

Register for this site!