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Top Undergraduate Marketing Degree Programs

Higher Education Articles May 8, 2014

Students will be prepared for careers in advertising, consulting, or market research, as well as other professional fields, in a Bachelor of Marketing degree program. Marketing students typically will be taught about demographic trends, product development, and consumer behavior for the purpose of increasing capital by broadening the customer base of businesses. Marketing degree program graduates will be given several career opportunities.

University of Pennsylvania in Philadelphia

The U.S. News and World Report ranked the University of Pennsylvania, an Ivy League school, fourth in the 2010 edition of its survey of America’s best colleges. The magazine also gave the top rank to the university’s marketing undergraduate degree program, offered through the Wharton School, on its list of the Best College Specialty Rankings.

Their four-year coursework is begun by Wharton marketing students when they undertake the basic academic tenets of marketing, including economics, statistics, and psychology. Apart from dense coursework, the students are taught practical experience through mini-courses in product development, retailing, and advertising that span half-semesters, in addition to a capstone course.

Required coursework is provided in sub-fields, including consumer behavior and marketing research. Careers and entrepreneurial work in advertising, brand management, and market research have been embarked by Wharton marketing department alums.

Contact Information

•Address: 3451 Walnut Street, Philadelphia, Pennsylvania 19104
•Phone Number: (215) 898-5000

University of Michigan in Ann Arbor

The U.S. News and World Report ranked the University of Michigan 27th in the 2010 edition of its survey of America’s best colleges. The magazine also gave the number two rank to Michigan for its Business Marketing undergraduate program on its list of the Best College Specialty Rankings.

Students enrolled in the Bachelor of Business Administration (B.B.A.) Marketing program, offered through Michigan’s Ross School of Business, are provided with hands-on training in core coursework that includes concepts including sales team management, brand equity, pricing structures and distribution systems, and customer relations. Additionally, advertisement training and research methodology is covered in both elective and core courses, thereby giving graduates of the program numerous career choices.

Collaborative effort among its undergraduates is emphasized through the Marketing BBA program at Michigan, and group presentations or team projects are planned by students. Case-based learning is sought to be incorporated through almost all programs, ensuring that actual examples of marketing strategy are studied by students, apart from hypothetical textbook cases.

Contact Information

•Address: 503 Thompson Street, Ann Arbor, MI
•Phone Number: (734) 764-1817

List of Schools Offering Marketing Degree Programs

School Name Student Enrollment Address Phone Number
Indiana University 42,347 107 South Indiana Avenue, Bloomington, IN 47405 (812) 855-4848
Massachusetts Institute of Technology 10,384 77 Massachusetts Avenue, Cambridge, MA 02139 (617) 253-1000
Michigan State University 47,071 101 Angell Building, East Lansing, MI 48824 (517) 355-1855
New York University 43,404 70 Washington Square South, New York, NY 10012 (212) 998-1212
Ohio State University 55,014 190 North Oval Mall, Columbus, OH 43210 (614) 292-6446
Rutgers University 37,366 83 Somerset Street, New Brunswick, NJ 08901 (732) 932-1766
Temple University 36,507 1801 North Broad Street, Philadelphia, PA 19122 (215) 204-7000
University of Alabama 28,699 739 University Boulevard, Tuscaloosa, AL 35487 (205) 348-6010
University of Arizona 38,767 1401 E University Street, Tucson, AZ 85721 (520) 621-2211
University of California-Berkeley 35,830 Gayley Road and Stadium Rim Way, Berkeley CA 94720 (510) 642-6000
University of Michigan-Ann Arbor 41,674 503 Thompson Street, Ann Arbor, MI 48109 (734) 764-1817
University of Minnesota 51,659 100 Church Street, Minneapolis, MN 55455 (612) 625-5000
University of North Carolina-Chapel Hill 28,916 910 Raleigh Rd., Chapel Hill, NC 27514 (919) 962-2211
University of Pennsylvania 24,599 3451 Walnut Street, Philadelphia, PA 19104 (215) 898-5000
University of Southern California 34,824 3501 S Figueroa Street, Los Angeles, CA 90007 (213) 740-2311
University of St. Thomas 10,185 2115 Summit Avenue, Saint Paul, MN 55105 (651) 962-5000
University of Texas-Austin 50,995 2100 San Jacinto Boulevard, Austin, TX 78712 (512) 471-3434
University of Virginia 24,355 219 Bryan Hall, Charlottesville, VA 22903 (434) 924-3721
University of Wisconsin-Madison 41,654 500 Lincoln Drive, Madison, WI 53706 (608) 262-1234
Western Illinois University 12,679 1 University Circle, Macomb, IL 61455 (309) 295-1414

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