Top Undergraduate Marketing Degree ProgramsHigher Education Articles May 8, 2014
Students will be prepared for careers in advertising, consulting, or market research, as well as other professional fields, in a Bachelor of Marketing degree program. Marketing students typically will be taught about demographic trends, product development, and consumer behavior for the purpose of increasing capital by broadening the customer base of businesses. Marketing degree program graduates will be given several career opportunities.
University of Pennsylvania in Philadelphia
The U.S. News and World Report ranked the University of Pennsylvania, an Ivy League school, fourth in the 2010 edition of its survey of America’s best colleges. The magazine also gave the top rank to the university’s marketing undergraduate degree program, offered through the Wharton School, on its list of the Best College Specialty Rankings.
Their four-year coursework is begun by Wharton marketing students when they undertake the basic academic tenets of marketing, including economics, statistics, and psychology. Apart from dense coursework, the students are taught practical experience through mini-courses in product development, retailing, and advertising that span half-semesters, in addition to a capstone course.
Required coursework is provided in sub-fields, including consumer behavior and marketing research. Careers and entrepreneurial work in advertising, brand management, and market research have been embarked by Wharton marketing department alums.
•Address: 3451 Walnut Street, Philadelphia, Pennsylvania 19104
•Phone Number: (215) 898-5000
University of Michigan in Ann Arbor
The U.S. News and World Report ranked the University of Michigan 27th in the 2010 edition of its survey of America’s best colleges. The magazine also gave the number two rank to Michigan for its Business Marketing undergraduate program on its list of the Best College Specialty Rankings.
Students enrolled in the Bachelor of Business Administration (B.B.A.) Marketing program, offered through Michigan’s Ross School of Business, are provided with hands-on training in core coursework that includes concepts including sales team management, brand equity, pricing structures and distribution systems, and customer relations. Additionally, advertisement training and research methodology is covered in both elective and core courses, thereby giving graduates of the program numerous career choices.
Collaborative effort among its undergraduates is emphasized through the Marketing BBA program at Michigan, and group presentations or team projects are planned by students. Case-based learning is sought to be incorporated through almost all programs, ensuring that actual examples of marketing strategy are studied by students, apart from hypothetical textbook cases.
•Address: 503 Thompson Street, Ann Arbor, MI
•Phone Number: (734) 764-1817
List of Schools Offering Marketing Degree Programs
|School Name||Student Enrollment||Address||Phone Number|
|Indiana University||42,347||107 South Indiana Avenue, Bloomington, IN 47405||(812) 855-4848|
|Massachusetts Institute of Technology||10,384||77 Massachusetts Avenue, Cambridge, MA 02139||(617) 253-1000|
|Michigan State University||47,071||101 Angell Building, East Lansing, MI 48824||(517) 355-1855|
|New York University||43,404||70 Washington Square South, New York, NY 10012||(212) 998-1212|
|Ohio State University||55,014||190 North Oval Mall, Columbus, OH 43210||(614) 292-6446|
|Rutgers University||37,366||83 Somerset Street, New Brunswick, NJ 08901||(732) 932-1766|
|Temple University||36,507||1801 North Broad Street, Philadelphia, PA 19122||(215) 204-7000|
|University of Alabama||28,699||739 University Boulevard, Tuscaloosa, AL 35487||(205) 348-6010|
|University of Arizona||38,767||1401 E University Street, Tucson, AZ 85721||(520) 621-2211|
|University of California-Berkeley||35,830||Gayley Road and Stadium Rim Way, Berkeley CA 94720||(510) 642-6000|
|University of Michigan-Ann Arbor||41,674||503 Thompson Street, Ann Arbor, MI 48109||(734) 764-1817|
|University of Minnesota||51,659||100 Church Street, Minneapolis, MN 55455||(612) 625-5000|
|University of North Carolina-Chapel Hill||28,916||910 Raleigh Rd., Chapel Hill, NC 27514||(919) 962-2211|
|University of Pennsylvania||24,599||3451 Walnut Street, Philadelphia, PA 19104||(215) 898-5000|
|University of Southern California||34,824||3501 S Figueroa Street, Los Angeles, CA 90007||(213) 740-2311|
|University of St. Thomas||10,185||2115 Summit Avenue, Saint Paul, MN 55105||(651) 962-5000|
|University of Texas-Austin||50,995||2100 San Jacinto Boulevard, Austin, TX 78712||(512) 471-3434|
|University of Virginia||24,355||219 Bryan Hall, Charlottesville, VA 22903||(434) 924-3721|
|University of Wisconsin-Madison||41,654||500 Lincoln Drive, Madison, WI 53706||(608) 262-1234|
|Western Illinois University||12,679||1 University Circle, Macomb, IL 61455||(309) 295-1414|