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Difference Between Advertising and Marketing Majors

Higher Education Articles May 18, 2014

Although marketing and advertising are related majors, they have distinct differences and are two different disciplines. The majors available in advertising and marketing show these differences.

Advertising and Marketing Majors

Before one can understand the difference between advertising and marketing majors, one needs to be clear about how advertising and marketing differ from each other. Through advertising, businesses get the word out to consumers about a service or product. Marketing refers to the whole process of selling a service or product to the consumer.

Research and development are the first stages of the marketing process. Apart from product development following market research, the process involves sales strategies, pricing, advertising, public relations, and distribution. Thus, marketing includes advertising in selling a service or product strategically.

Major Overview: Marketing

Coursework in Bachelor of Business Administration (B.B.A.) in Managerial Marketing programs includes subject areas such as:

•Sales management
•Personal selling
•Retail and Web-based marketing
•Service, advertising, and promotion management
•Marketing strategies
•International marketing
•Marketing research
•Principles of marketing

Students enrolled in many programs are encouraged or required to complete a hands-on marketing internship program. The Master of Business Administration (M.B.A.) program with a marketing emphasis is offered by many schools. Apart from the regular MBA coursework, the program includes subject areas such as buyer behavior, international marketing, strategy and planning, market research, and promotion management.

Major Overview: Advertising

Coursework in undergraduate programs in advertising includes subject areas such as consumer behavior and principles of advertising. Often, management and creative concentrations are available for students to choose from. Courses in ethics in advertising, interactive design, copywriting, and the creative process are included in a creative concentration. Students enrolled in a management concentration are instructed in account planning, advertising management, media planning and sales, advertising and PR research techniques, promotions and sponsorships, and integrated strategy.

Interested students may also opt to earn a Master of Arts (M.A.) in Advertising degree. Students enrolled in this degree program are often allowed to choose an advertising research or advertising management concentration.
Coursework includes subject areas such as:

•Advertising and society
•Public relations research
•Marketing management
•Advertising and promotion management
•Consumer behavior

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  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses

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