Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Difference Between Advertising and Marketing Majors

Higher Education Articles May 18, 2014

Although marketing and advertising are related majors, they have distinct differences and are two different disciplines. The majors available in advertising and marketing show these differences.

Advertising and Marketing Majors

Before one can understand the difference between advertising and marketing majors, one needs to be clear about how advertising and marketing differ from each other. Through advertising, businesses get the word out to consumers about a service or product. Marketing refers to the whole process of selling a service or product to the consumer.

Research and development are the first stages of the marketing process. Apart from product development following market research, the process involves sales strategies, pricing, advertising, public relations, and distribution. Thus, marketing includes advertising in selling a service or product strategically.

Major Overview: Marketing

Coursework in Bachelor of Business Administration (B.B.A.) in Managerial Marketing programs includes subject areas such as:

•Sales management
•Personal selling
•Retail and Web-based marketing
•Service, advertising, and promotion management
•Marketing strategies
•International marketing
•Marketing research
•Principles of marketing

Students enrolled in many programs are encouraged or required to complete a hands-on marketing internship program. The Master of Business Administration (M.B.A.) program with a marketing emphasis is offered by many schools. Apart from the regular MBA coursework, the program includes subject areas such as buyer behavior, international marketing, strategy and planning, market research, and promotion management.

Major Overview: Advertising

Coursework in undergraduate programs in advertising includes subject areas such as consumer behavior and principles of advertising. Often, management and creative concentrations are available for students to choose from. Courses in ethics in advertising, interactive design, copywriting, and the creative process are included in a creative concentration. Students enrolled in a management concentration are instructed in account planning, advertising management, media planning and sales, advertising and PR research techniques, promotions and sponsorships, and integrated strategy.

Interested students may also opt to earn a Master of Arts (M.A.) in Advertising degree. Students enrolled in this degree program are often allowed to choose an advertising research or advertising management concentration.
Coursework includes subject areas such as:

•Advertising and society
•Public relations research
•Marketing management
•Advertising and promotion management
•Consumer behavior

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
1 Program(s) Found
  • Trusted San Antonio college and Institution of the Year 2018 offering campus-based and online accredited programs in Aviation Maintenance, Information Technology, Cybersecurity, Business, and Nursing.
  • Accelerated programs designed with affordability and convenience in mind. Achieve your professional goals faster and affordably. Financial aid, scholarships, and U.S. veterans benefits available.
  • Hallmark University offers master’s, bachelor’s, and associate’s degrees that align with current industry needs to give graduates the best opportunity for success.
  • Hallmark's Student Affairs’ team works directly with industry leaders to assist students in securing employment after they graduate. Our goal is 90% placement within 90 days of graduation!
  • Hallmark's 20:1 student-teacher ratio allow instructors to give students constant, personal help and attention. And with 6 terms a year, you never need to wait to apply. Get started today!
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Trusted San Antonio college and Institution of the Year 2018 offering campus-based and online accredited programs in Aviation Maintenance, Information Technology, Cybersecurity, Business, and Nursing.
  • Accelerated programs designed with affordability and convenience in mind. Achieve your professional goals faster and affordably. Financial aid, scholarships, and U.S. veterans benefits available.
  • Hallmark University offers master’s, bachelor’s, and associate’s degrees that align with current industry needs to give graduates the best opportunity for success.
  • Hallmark's Student Affairs’ team works directly with industry leaders to assist students in securing employment after they graduate. Our goal is 90% placement within 90 days of graduation!
  • Hallmark's 20:1 student-teacher ratio allow instructors to give students constant, personal help and attention. And with 6 terms a year, you never need to wait to apply. Get started today!
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!