Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Science (B.S.) Degree in Fashion Management and Marketing

Majors Overview May 7, 2014

Those interested in the retail, marketing, and business aspects of the industry of fashion should look into a Fashion Management degree program. Common programs in the field result in a Bachelor of Science (B.S.) degree in Fashion and Retail Management or a Bachelor of Science (B.S.) degree in Fashion Marketing and Management.

Bachelor of Science (B.S.) Degree Programs in Fashion Management and Marketing

Students enrolled in a four-year Fashion Management bachelor’s degree program are provided a basic overview of the business and creative aspects of the fashion industry. Students are taught about ways of analyzing data from consumer trends, using the data to develop new fashion products, and creating marketing strategies to sell the products.

Coursework is comprised of substantial classroom education in marketing and business principles. It also includes hands-on instruction imparted via work-study programs and internships at various business outlets, such as fashion wholesalers, fashion retailers, and design houses. Enrolled students can also expect to get a firm grasp of the latest emerging technology and software related to the fashion industry.

Education Requirements

Colleges or universities that offer this bachelor’s program have standard requirements for incoming students to satisfy. Admission criteria typically require applicants to hold a GED certificate or a high school diploma, in addition to completing standardized tests, such as the ACT or SAT. In this particular field, the chances of admission may be enhanced through a demonstration of a portfolio or work experience. Two-year Fashion Merchandising programs are offered through some community colleges whereby students are allowed to transfer credits to advanced programs.

Coursework

Coursework in a Fashion Management and Marketing degree program focuses on business aspects and strategies of the fashion industry. Core coursework may include subject areas such as:

•Principles of marketing
•Managerial accounting
•Principles of management
•Introduction to fashion industry
•Fashion forecasting
•Product planning
•Visual merchandising
•Consumer behavior

Career Choices

Graduates of Fashion Management bachelor’s degree programs can seek occupations in small retail outlets or large fashion design houses in career positions such as:

•Product developer
•Product line planner
•Fashion marketing executive
•Visual merchandising professional
•Fashion retail manager
•Product buyer
•Retail outlet manager
•Showroom sales associate

Job and Wage Outlook

A slower-than-normal job growth rate of 7% has been predicted for purchasing agents, buyers, and managers over the 2010-2020 decade (U.S. Bureau of Labor Statistics [BLS]). In May 2012, retail and wholesale buyers took home an average annual wage of $57,420, while purchasing managers earned $60,550, on average, during the same year.

Continuing Education Choices

Graduates of the bachelor’s program can seek continued education by earning a Master of Science (M.S.) in Textiles, Fashion Merchandising, and Design or a Master of Science (M.S.) in Fashion Merchandising. It typically takes two years to complete the program, and students are required to complete advanced courses in business principles and research methods relevant to the fashion industry. Completion of either a thesis project or a research paper is also needed. Earning a Master of Business Administration (M.B.A.) can help strengthen the managerial skills of individuals with a strong background in fashion.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 10/21 (10/28 @ select locations)!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!