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Degree Overview: Associate of Science (A.S.) in Sales and Marketing

Majors Overview June 14, 2013

In this article, you will learn about the associate degree program in sales and marketing, as well as receive information on career prospects, courses, and requirements to make an informed decision about your education.

A.S. in Sales and Marketing Program

Depending on the educational institutions, some will offer Associate of Science degrees in sales and marketing while others offer Associate of Applied Science (A.A.S.) in Sales and Marketing, but the learning outcome and requirements for both types of degree programs are similar. Associate degree program in sales and marketing usually provide students knowledge in international business, marketing, accounting, human resources, and team building. Associate degree program graduates will have the necessary knowledge and skills to gain employment in the exciting and fast-paced fields of sales and marketing.

Typically, most colleges and universities require prospective students to hold a general educational development (GED) certificate or a high school diploma before they are accepted into the associate degree program.

Program Course Topics

Sales and marketing program generally start students out with classes, which emphasize career-strengthening areas that extend to the marketing field. Generally, the program curriculum continues with instruction in topics such as marketing for the internet, economics, business law, behavior of organizations, and professional selling strategies. Typically, associate degree program course topics may include the following:

•Technology applications
•Promotion and advertising
•Managerial accounting
•Selling
•Marketing principles
•Management principles
•Consumer behavior

Career Options

Sales and marketing associate degree program graduates may enter most fields including sales, advertising, marketing, and customer service. Generally, graduates start their careers in entry-level environments and advance to higher positions as they gain experience in the field. Entry-level positions for students who have earned their sales and marketing associate degree may include the following:

•Advertisement sales representative
•Retail sales associate
•Call center representative
•Sales consultant
•Customer service representative

Continuing Education Information

While most students who have earned their associate degree in sales and marketing will enter the workforce immediately, some students might prefer to advance their educations and obtain additional skills by pursuing a four-year bachelor degree program in sales and marketing. Most accredited universities across the United States offer these bachelor degree programs.

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