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Degree Overview: Bachelor of Business Administration (B.B.A.) Degree in Fashion Marketing & Management

Majors Overview March 16, 2014

Those who bring the current popular fashion trends to the retail sales floor from the designer showroom are referred to as fashion managers and marketers. People with a flair for fashion and strong business skills should consider a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing and Management.

B.B.A. Programs in Fashion Marketing & Management

An integration of in-depth knowledge of the fashion industry with solid management and business training is imparted to students enrolled in a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing & Management.

The foundation for a thorough comprehension of the business aspect of the industry is laid through courses on business trends and fashion history; these include the forecast of trends and prediction of buyer patterns through studies of consumer and marketing behavior. The focus of coursework is on standard marketing and business concepts aimed at preparing students for the tasks of buying, advertising, merchandising and retailing, in addition to ensuring that a fashion business enjoys financial well-being.

Internship opportunities and field experience are included to impart hands-on training in many programs, wherein students receive first-hand interactions with retailers, designers and manufacturers. Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Fashion is approached from a business perspective, in a Fashion Marketing & Management Bachelor of Business Administration (B.B.A.) program, whereby enrolled students learn how the pricing, distribution and promotion of fashion merchandise are influenced by economics, society and media. Apart from fashion industry electives, coursework may include subject areas such as:

•Merchandising principles
•Fundamentals of fashion
•Fashion retailing
•Trend analysis
•Marketing research

Career Choices

While earning a Fashion Marketing & Management Bachelor of Business Administration (B.B.A.) degree, graduates may pursue entry-level careers in fashion design; individuals can use a business-related degree to augment training in fashion design to boost employment opportunities, such as in managing a retail outlet or promoting their own brand; (U.S. Bureau of Labor Statistics (BLS)). Graduates can choose from various careers such as:

•Media stylists
•Marketing managers
•Promotions specialists

Continuing Education Choices

The master’s degree may need to be held by those aspiring for upper-level management positions in retail buying, purchasing and merchandising (BLS). Schools offer master’s degree programs in fashion merchandising or retailing as a Master of Science (MS) or a Master of Arts (MA).

Concentrations in fashion-industry marketing specialties are included in some MBA programs; these include fashion retailing and luxury brand marketing. Students enrolled in master’s degree programs are allowed to enhance their knowledge of the fashion industry business through coursework in international marketing, research methods, pricing strategies and branding.

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Showing schools in your area

5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses

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