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Degree Overview: Bachelor of Business Administration (B.B.A.) Degree in Fashion Marketing & Management

Majors Overview March 16, 2014

Those who bring the current popular fashion trends to the retail sales floor from the designer showroom are referred to as fashion managers and marketers. People with a flair for fashion and strong business skills should consider a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing and Management.

B.B.A. Programs in Fashion Marketing & Management

An integration of in-depth knowledge of the fashion industry with solid management and business training is imparted to students enrolled in a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing & Management.

The foundation for a thorough comprehension of the business aspect of the industry is laid through courses on business trends and fashion history; these include the forecast of trends and prediction of buyer patterns through studies of consumer and marketing behavior. The focus of coursework is on standard marketing and business concepts aimed at preparing students for the tasks of buying, advertising, merchandising and retailing, in addition to ensuring that a fashion business enjoys financial well-being.

Internship opportunities and field experience are included to impart hands-on training in many programs, wherein students receive first-hand interactions with retailers, designers and manufacturers. Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Fashion is approached from a business perspective, in a Fashion Marketing & Management Bachelor of Business Administration (B.B.A.) program, whereby enrolled students learn how the pricing, distribution and promotion of fashion merchandise are influenced by economics, society and media. Apart from fashion industry electives, coursework may include subject areas such as:

•Merchandising principles
•Fundamentals of fashion
•Fashion retailing
•Trend analysis
•Marketing research

Career Choices

While earning a Fashion Marketing & Management Bachelor of Business Administration (B.B.A.) degree, graduates may pursue entry-level careers in fashion design; individuals can use a business-related degree to augment training in fashion design to boost employment opportunities, such as in managing a retail outlet or promoting their own brand; (U.S. Bureau of Labor Statistics (BLS)). Graduates can choose from various careers such as:

•Media stylists
•Marketing managers
•Promotions specialists

Continuing Education Choices

The master’s degree may need to be held by those aspiring for upper-level management positions in retail buying, purchasing and merchandising (BLS). Schools offer master’s degree programs in fashion merchandising or retailing as a Master of Science (MS) or a Master of Arts (MA).

Concentrations in fashion-industry marketing specialties are included in some MBA programs; these include fashion retailing and luxury brand marketing. Students enrolled in master’s degree programs are allowed to enhance their knowledge of the fashion industry business through coursework in international marketing, research methods, pricing strategies and branding.

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  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix in all functional marketing areas.
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  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
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  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
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South University , Glen Allen
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ECPI University , Newport News
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  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
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  • 42-credit MS in Information Management which can be completed in as little as 21 months
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  • Apply managerial and business processes to information systems.
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1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid

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