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Degree Overview: Bachelor of Business Administration (B.B.A.) Degree in Fashion Marketing & Management

Majors Overview March 16, 2014

Those who bring the current popular fashion trends to the retail sales floor from the designer showroom are referred to as fashion managers and marketers. People with a flair for fashion and strong business skills should consider a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing and Management.

B.B.A. Programs in Fashion Marketing & Management

An integration of in-depth knowledge of the fashion industry with solid management and business training is imparted to students enrolled in a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing & Management.

The foundation for a thorough comprehension of the business aspect of the industry is laid through courses on business trends and fashion history; these include the forecast of trends and prediction of buyer patterns through studies of consumer and marketing behavior. The focus of coursework is on standard marketing and business concepts aimed at preparing students for the tasks of buying, advertising, merchandising and retailing, in addition to ensuring that a fashion business enjoys financial well-being.

Internship opportunities and field experience are included to impart hands-on training in many programs, wherein students receive first-hand interactions with retailers, designers and manufacturers. Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Fashion is approached from a business perspective, in a Fashion Marketing & Management Bachelor of Business Administration (B.B.A.) program, whereby enrolled students learn how the pricing, distribution and promotion of fashion merchandise are influenced by economics, society and media. Apart from fashion industry electives, coursework may include subject areas such as:

•Merchandising principles
•Fundamentals of fashion
•Fashion retailing
•Trend analysis
•Marketing research

Career Choices

While earning a Fashion Marketing & Management Bachelor of Business Administration (B.B.A.) degree, graduates may pursue entry-level careers in fashion design; individuals can use a business-related degree to augment training in fashion design to boost employment opportunities, such as in managing a retail outlet or promoting their own brand; (U.S. Bureau of Labor Statistics (BLS)). Graduates can choose from various careers such as:

•Media stylists
•Marketing managers
•Promotions specialists

Continuing Education Choices

The master’s degree may need to be held by those aspiring for upper-level management positions in retail buying, purchasing and merchandising (BLS). Schools offer master’s degree programs in fashion merchandising or retailing as a Master of Science (MS) or a Master of Arts (MA).

Concentrations in fashion-industry marketing specialties are included in some MBA programs; these include fashion retailing and luxury brand marketing. Students enrolled in master’s degree programs are allowed to enhance their knowledge of the fashion industry business through coursework in international marketing, research methods, pricing strategies and branding.

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  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
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  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
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