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Degree Overview: Bachelor of Science (B.S.) Degree in Business Marketing

Majors Overview March 14, 2014

Bachelor of Science (B.S.) degree programs in Business can be offered as Bachelor of Science (B.S.), Bachelor of Business (B.B.), or Bachelor of Business Administration (B.B.A.) programs; they may also offer focused programs in Marketing. Those with strong business and marketing skills have chances for work in promotion, internal sales, or advertising.

Bachelor of Science (B.S.) Programs in Business with a focus on Marketing

Students enrolled in Bachelor’s degree programs in Business, with a focus in Marketing, are imparted an understanding of consumer behavior and will become adept at developing plans or products for businesses. After they complete the program, students can expect to become adept at making decisions to resolve business issues.

They can also expect to gain knowledge and skills in areas such as marketing manager, advertising, marketing research, retailing, product management, and sales. Admission criteria require incoming students to hold a GED certificate or high school diploma.


Coursework, in some programs, is multidisciplinary and covers an array of business programs, such as specialized marketing programs, computer applications, finance, management, accounting, statistics, and economics. Marketing programs may commonly include topic areas such as marketing strategies, global marketing, marketing communications, market research, and buyer behavior. The main emphasis of coursework, in many programs, is placed on understanding the practice and theory of marketing. Coursework may include topic areas such as:

•Marketing research
•Marketing theory and practice
•Advertising theory
•Consumer behavior

Career Choices

Those who successfully complete business marketing degree programs may seek entry-level careers related to promotions or advertising. They may aspire to be in charge of advertising campaigns or the development of new products for businesses. Common career options may include:

•Advertising manager
•Sales manager
•Marketing manager
•Promotions manager

Continuing Education Choices

Graduates of Bachelor’s degree programs in Business, with an emphasis in Marketing, may seek continued education by enrolling in graduate degree programs in order to advance in their professions. Master of Business Administration (MBA) degree programs are offered by many schools with elective options or concentrations in the field of Marketing.

These programs focus on the leadership and managerial aspects of business. Ph.D. degree programs in business are also offered by colleges. The primary focus of these programs is on theories of business and strategic development, and research. Students enrolled in these programs are commonly required to participate in thesis projects, write dissertations, and attend seminars.

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