Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Science (B.S.) Degree in Business Marketing

Majors Overview March 14, 2014

Bachelor of Science (B.S.) degree programs in Business can be offered as Bachelor of Science (B.S.), Bachelor of Business (B.B.), or Bachelor of Business Administration (B.B.A.) programs; they may also offer focused programs in Marketing. Those with strong business and marketing skills have chances for work in promotion, internal sales, or advertising.

Bachelor of Science (B.S.) Programs in Business with a focus on Marketing

Students enrolled in Bachelor’s degree programs in Business, with a focus in Marketing, are imparted an understanding of consumer behavior and will become adept at developing plans or products for businesses. After they complete the program, students can expect to become adept at making decisions to resolve business issues.

They can also expect to gain knowledge and skills in areas such as marketing manager, advertising, marketing research, retailing, product management, and sales. Admission criteria require incoming students to hold a GED certificate or high school diploma.

Coursework

Coursework, in some programs, is multidisciplinary and covers an array of business programs, such as specialized marketing programs, computer applications, finance, management, accounting, statistics, and economics. Marketing programs may commonly include topic areas such as marketing strategies, global marketing, marketing communications, market research, and buyer behavior. The main emphasis of coursework, in many programs, is placed on understanding the practice and theory of marketing. Coursework may include topic areas such as:

•Marketing research
•Marketing theory and practice
•Advertising theory
•Economics
•Accounting
•Consumer behavior

Career Choices

Those who successfully complete business marketing degree programs may seek entry-level careers related to promotions or advertising. They may aspire to be in charge of advertising campaigns or the development of new products for businesses. Common career options may include:

•Advertising manager
•Sales manager
•Marketing manager
•Promotions manager

Continuing Education Choices

Graduates of Bachelor’s degree programs in Business, with an emphasis in Marketing, may seek continued education by enrolling in graduate degree programs in order to advance in their professions. Master of Business Administration (MBA) degree programs are offered by many schools with elective options or concentrations in the field of Marketing.

These programs focus on the leadership and managerial aspects of business. Ph.D. degree programs in business are also offered by colleges. The primary focus of these programs is on theories of business and strategic development, and research. Students enrolled in these programs are commonly required to participate in thesis projects, write dissertations, and attend seminars.

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply managerial and business processes to information systems.
  • Conduct systems analysis to manage complex projects.
  • Design business intelligence solutions to meet organizational objectives.
  • Analyze complex data to support strategic decision making
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
South University , Glen Allen
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply knowledge of project leadership theories/practical application in organizations.
  • Apply effective written communication and research skills.
  • Examine management control, monitoring, and value methods.
  • Demonstrate critical-thinking skills for effective analysis in decision making.
  • Assess costs, risks, and benefits of total quality management.
  • Analyze the implications of diversity/culture and managing projects in an international setting.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!