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Marketing Director Job Description

Job Descriptions December 10, 2012

Marketing directors present their understanding of consumer behavior, contacts in the industry and leadership skills to bear in selling services and products. Typically, marketing directors are holders of bachelor degrees augmented by previous experience in their area of specialization.

Marketing Director Job Profile

Clients rely on marketing directors for the promotion of their (client’s) products or services. In-house marketing departments of large firms, nonprofits, schools and advertising firms are common employers of marketing directors. These professionals are assigned the responsibility of conception and analysis of marketing strategies, brainstorming ways of directing business toward clients, overseeing market research and staying on top of services and products with current or projected demand. Clients rely on these professionals to help with pricing on their products or services.

High-stress work Environment

This career involves long working hours compared to other professionals in any other industries. In 2008, more than eighty percent of marketing directors worked more than forty hours a week (source: U.S. Bureau of Labor Statistics (BLS) (www.bls.gov)). Typically, marketing directors work in a high-stress environment because they need to meet deadlines.

Job Pre-requisites

An ONet survey has revealed that most marketing directors have completed a bachelor degree program (source: www.onetonline.org). Business-intensive coursework includes an introduction of concepts in statistics, finance, ethics and business law. Advanced coursework includes market research, communications, international marketing and consumer behavior. Students are required to take part in group projects that involve development of plans and implementation of a marketing campaign.

Advanced Degree Courses

A Master of Business Administration in Marketing and a Master of Science in Marketing are other options for students to consider, apart from a Master of Science in Integrated marketing, which is a variation on the above degree programs. Students learn advanced business and marketing skills in the program that conclude with a written proposal or thesis.

Additional Career Detail

Prospective marketing directors acknowledge their first step in the career field is an entry-level marketing job. Job responsibilities can involve providing assistance to experienced professionals in execution of marketing services and promotion of products. With experience, new employees in the field can expect to earn more challenging assignments, such as promotion to account manager that will involve managing accounts of one or more clients.

Job Growth and Wage Potential

Marketing directors have a bright job outlook during the years from 2008 to 2018, with job growth in the field projected to increase at twelve percent during the period (source: BLS). In 2011, marketing directors earned an average annual income that ranged from $36,471 to $163,088.

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  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix in all functional marketing areas.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
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Everest College , Chesapeake
  • Bachelor's and master's level Business programs are available online and on campus.
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  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
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South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
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  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
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  • Enhance organizational performance and create effective traditional and virtual teams through motivation, organizational culture, and change management.
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1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
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  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
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