Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Marketing Director Job Description

Job Descriptions December 10, 2012

Marketing directors present their understanding of consumer behavior, contacts in the industry and leadership skills to bear in selling services and products. Typically, marketing directors are holders of bachelor degrees augmented by previous experience in their area of specialization.

Marketing Director Job Profile

Clients rely on marketing directors for the promotion of their (client’s) products or services. In-house marketing departments of large firms, nonprofits, schools and advertising firms are common employers of marketing directors. These professionals are assigned the responsibility of conception and analysis of marketing strategies, brainstorming ways of directing business toward clients, overseeing market research and staying on top of services and products with current or projected demand. Clients rely on these professionals to help with pricing on their products or services.

High-stress work Environment

This career involves long working hours compared to other professionals in any other industries. In 2008, more than eighty percent of marketing directors worked more than forty hours a week (source: U.S. Bureau of Labor Statistics (BLS) (www.bls.gov)). Typically, marketing directors work in a high-stress environment because they need to meet deadlines.

Job Pre-requisites

An ONet survey has revealed that most marketing directors have completed a bachelor degree program (source: www.onetonline.org). Business-intensive coursework includes an introduction of concepts in statistics, finance, ethics and business law. Advanced coursework includes market research, communications, international marketing and consumer behavior. Students are required to take part in group projects that involve development of plans and implementation of a marketing campaign.

Advanced Degree Courses

A Master of Business Administration in Marketing and a Master of Science in Marketing are other options for students to consider, apart from a Master of Science in Integrated marketing, which is a variation on the above degree programs. Students learn advanced business and marketing skills in the program that conclude with a written proposal or thesis.

Additional Career Detail

Prospective marketing directors acknowledge their first step in the career field is an entry-level marketing job. Job responsibilities can involve providing assistance to experienced professionals in execution of marketing services and promotion of products. With experience, new employees in the field can expect to earn more challenging assignments, such as promotion to account manager that will involve managing accounts of one or more clients.

Job Growth and Wage Potential

Marketing directors have a bright job outlook during the years from 2008 to 2018, with job growth in the field projected to increase at twelve percent during the period (source: BLS). In 2011, marketing directors earned an average annual income that ranged from $36,471 to $163,088.

Sponsored

Showing schools in your area

4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses
Sponsored

Showing schools in your area

4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!