Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Earning a Bachelor Degree in Fashion Marketing

Majors Overview March 19, 2014

Programs for Bachelor of Fine Arts (B.F.A.) degrees in Fashion Marketing are not always available. Alternatively, students may pursue a Bachelor of Science (B.S.) degree program in this field. Those who graduate from these programs may find employment in advertising and promotion, or retail.

B.S. Programs in Fashion Marketing

Students enrolled in bachelor’s degree programs in Fashion Marketing are taught about a variety of elements in the fashion industry, in addition to business fundamentals; these can range from analyzing fashion trends to sketching initial designs. The program involves the exploration of fashion history to augment studies focused on ways of marketing cosmetics, accessories, apparel, and textiles. Entrepreneurship and retail management may also be addressed in Fashion Marketing programs. Some programs also advise students to pursue a minor in one of many areas including integrated media, interior design, and graphic design.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Coursework may include various topic areas related to fashion, such as forecasting and visual merchandising, in addition to accounting, consumer behavior and selling. Apart from lectures, coursework in some programs may include the completion of an internship or practicum by students. Coursework in Fashion Marketing programs may commonly include:

•Advertising
•Drawing
•Portfolio presentation
•Image building
•Fashion buying and analysis
•Clothing construction
•Global diversity
•Finance
•Clothing selection
•Fashion accessories

Career Choices

Graduates of a bachelor’s degree in Fashion Marketing can engage in the study of fashion trends and provide information about their research findings to company representatives. They may also create attractive advertising campaigns for fashion companies by working with other promotional personnel. Fashion marketing graduates may commonly seek careers such as:

•Marketing assistant
•Purchasing manager
•Department manager
•Fashion consultant
•Product manager

Job Outlook

A slower-than-average job growth has been predicted for department, product and purchasing managers over the 2010-20 decade; (U.S. Bureau of Labor Statistics (BLS)). In 2012, retail department managers earned an average annual wage of $36,820, while product managers took home $51,470, and purchasing managers earned $100,170 on average (BLS). In December 2013, the average annual wage of marketing assistants was $33,248.

Continuing Education Choices

Graduates of a bachelor’s program in Fashion Marketing may seek continued education by earning a master’s degree in Fashion Studies aimed at seeking careers as fashion curators or researchers. Usually, the focus of these programs is mainly on theoretical courses in fashion relating to society or history.

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix in all functional marketing areas.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
South University , Glen Allen
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply managerial and business processes to information systems.
  • Conduct systems analysis to manage complex projects.
  • Design business intelligence solutions to meet organizational objectives.
  • Analyze complex data to support strategic decision making
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!