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Program Information: Associate Degree in Advertising

Majors Overview April 8, 2013

Only a few colleges and universities offer an associate degree program in advertising. However, students should consider pursuing an associate degree program in advertising art, if they are interested in the field of advertising. Students who have completed these programs will be able to pursue careers in advertising illustration.

Associate Degree Program in Advertising Art

Advertising art associate degree programs will help students develop necessary skills to design visually appealing advertisements. Individuals enrolled in this program will study design and art concepts and the fundamentals of advertising. An associate degree in advertising art may lead to design or illustration jobs with an advertising agency. Students who have graduated from the associate degree program can further their studies in marketing, graphic design, or advertising by pursuing an undergraduate degree program.

Education Requirements

A general educational development (GED) certificate or high school diploma is required for admission. Some colleges and universities recommend that applicants complete courses in geometry, communications, and art while they are in high school. Additionally, completion of classes that emphasize aesthetics and analytical skills will be beneficial.

Program Course Topics

Advertising art associate degree program include basic academic classes in social science, science, and math; in addition to coursework in advertising art. Course topics can include:

•Desktop publishing practices
•Textual design work
•Computer graphics software fundamentals
•Color theory
•2D and 3D design
•Black/White and color photography
•Basic Design

Career Options

Students who have graduated from an advertising art associate degree program will be prepared for entry-level jobs as a graphic design assistant at an advertising agency or in an art department. Potential job titles can include:

•Illustrator
•Art director
•Web designer
•Layout artist
•Advertising artist

Continuing Education

Students who have graduated from an associate degree program may pursue a bachelor degree program in fine art, art education, or graphic design. Depending on the colleges and universities, credits obtained in an associate degree program will transfer over to relevant undergraduate degree programs. Individuals who are interested in pursuing a career in graphic design should consider a bachelor degree program, as the United States Bureau of Labor Statistics reports that organizations, which employs professional graphic designers prefer candidates who have earned an undergraduate degree (www.bls.gov).

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