Students will be taught a combination of fashion industry knowledge and business principles if they choose to take a bachelor’s degree program in Fashion Marketing and Merchandising. Graduates will become well educated in the fashion business world, which qualifies them for many employment opportunities.
B.S. Programs in Fashion Marketing and Merchandising
Students enrolled in bachelor’s degree programs in Fashion Marketing and Merchandising are educated in the business aspects of the fashion industry such as wholesaling, retailing, marketing, buying, and sales. These programs are offered through various technical schools and institutes, and private and public universities and colleges. These schools typically offer these programs as a Bachelor of Fine Arts (B.F.A.), Bachelor of Applied Science (B.A.S.), Bachelor of Arts (B.A.), Bachelor of Business Administration (B.B.A.), and Bachelor of Science (B.S.).
Admission criteria typically require incoming students to hold a GED certificate or high school diploma. Certain classes may have to be completed by students before they are allowed to begin core coursework. In some programs, students can submit portfolios to enhance their chances of gaining admission.
The program requires the participation of students in numerous classes where they are imparted instruction about basic fashion industry and business knowledge, software applications, consumer behavior, and trends. The completion of an internship by students is required in some programs whereby they are imparted hands-on training under the guidance of fashion marketing and merchandising professionals. Coursework may commonly include:
•Fashion trends and forecasting
•Fashion design introduction
Those who successfully complete a bachelor’s degree program in Fashion Marketing and Merchandising can seek entry-level occupation at various workplace settings such as corporations, clothing wholesalers and retailers. Career choices may commonly include:
In 2012, retail buyers earned an average annual wage of $57,420, while sales managers took home $119,980, and retail store supervisors earned $40,910 (U.S. Bureau of Labor Statistics (BLS)). In November 2013, the average annual wage of visual merchandisers ranged between $20,649 and $50,144.
Continuing Education Choices
Students can seek continued education in Fashion Marketing and Merchandising by earning a master’s degree, wherein they are often allowed to specialize in a particular aspect of the field, such as product development or quality control.
- Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
- Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
- Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
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