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Degree Overview: Bachelor of Science (B.S.) Degree in Merchandise Marketing

Majors Overview May 11, 2014

Merchandise marketing features the purchasing, promotion, and planning of retail goods, such as furniture, toys, or clothing. In Merchandise Marketing bachelor’s degree programs, majors will be taught the full distribution and production processes.

Bachelor of Science (B.S.) Degree Programs in Merchandise Marketing

Students enrolled in Bachelor of Science (B.S.) degree programs in Merchandise Marketing are taught lessons in management, marketing, and business. They also learn about the usage of cutting-edge technology in the promotion of a variety of products. The program emphasizes analytical skills, with marketing professionals needing the ability to comprehend and predict consumer trends and performance. However, creativity is expected to be employed by students in finding unique ways of increasing business growth.

Merchandise marketing majors can expect to become adept at making decisions and gain knowledge of general management techniques and every aspect of business operations. Graduates who complete these baccalaureate programs can seek managerial positions after they achieve the prerequisite work experience in marketing and retail.

Education Requirements

Admission criteria at most four-year schools typically require incoming students to hold a GED certificate or a high school diploma, though supplemental admission criteria may vary from school to school. In some programs, students may have to submit a portfolio, in addition to other materials accompanying the application.

Coursework

Various business courses combine the coursework in Merchandise Marketing programs with Consumer Behavior and Design programs. Coursework may include topic areas such as:

•Consumer behavior
•Visual merchandising
•Business ethics
•Marketing research
•Retail management
•Marketing strategy
•Corporate finance

Career Choices

Master’s degree graduates can seek upper-tier positions in various retail outlets. They may choose from career options such as:

•Store manager
•Retail distributor
•Merchandiser
•Buyer
•Sales support

Job and Wage Outlook

A slower-than-average job growth rate of 7% has been predicted for purchasing managers, buyers, and purchasing agents over the 2010-2020 decade. Wholesale and retail buyers, excluding those who handle farm products, were predicted to enjoy a 9% job growth during the same time (U.S. Bureau of Labor Statistics (BLS)). In May 2012, buyers and purchasing agents took home an average annual wage of $55,720, while purchasing managers banked an average annual wage of $109,640 during the period (BLS). This illustrates the broad range of wage levels in the profession.

Continuing Education Choices

Merchandise marketers may seek continued education by earning a graduate-level degree such as a specialized Master of Business Administration (M.B.A.) or master’s degree in Marketing. Apart from a bachelor’s degree, incoming students to MBA programs usually must have two years of professional work experience before they can get admitted. Other educational experiences and conferences are sponsored by numerous organizations, such as the National Association for Retail Marketing Services and the Global Market Development Center.

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Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply managerial and business processes to information systems.
  • Conduct systems analysis to manage complex projects.
  • Design business intelligence solutions to meet organizational objectives.
  • Analyze complex data to support strategic decision making
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

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