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Overview of Bachelor Degree Program in Marketing

Majors Overview March 17, 2014

Bachelor of Business Administration (B.B.A.) degree programs focusing on Marketing can assist students in finding work in marketing, advertising, and sales. Master’s in Business Administration degree programs can help those who graduate receive an advancement in their workplace and will also provide coursework in Management.

B.B.A. Programs focusing on Marketing

Students enrolled in a Bachelor of Business Administration degree program with a Marketing concentration are taught rudimentary concepts such as accounting and finances. The marketing aspect of the program emphasizes subject areas related to advertising, such as exporting, importing, pricing theory, and buyer behavior.

Education Requirements

Admission criteria typically require incoming students to hold a GED certificate or high school diploma. In some programs, applicants may also be required to complete high school courses in math and English before they can begin core coursework related to the BBA degree program.

Coursework

Coursework in a BBA degree program with an emphasis on Marketing includes standard courses on advertising, finances and business. Programs may also require students to take various liberal arts classes. Coursework may include topic areas such as:

•Advertising
•English
•Consumer Behavior
•Math
•Accounting
•Marketing Research

Career Choices

Those who successfully complete degree programs in Business Administration with a concentration in Marketing may seek entry-level careers related to developing services or products of a business. Graduates may engage in teamwork aimed at the creation of ad campaigns for businesses, or lead the development of good public relations for the organization. They can also pursue occupations with various other departments of the company to boost sales via incentives that are both creative and useful. The may choose from career options such as:

•Public relations manager
•Marketing manager
•Promotions manager
•Sales manager
•Advertising manager

Job and Wage Outlook

An average job growth rate of 8% has been projected for sales managers, during the decade from 2012 to 2022 (U.S. Bureau of Labor Statistics (BLS)). In May 2012, these professionals took home an average annual wage of $105,260. An average job growth rate of 12% over the 2012-2022 decade has been predicted for advertising, promotions and marketing managers; in May 2012, marketing managers took home an average annual wage of $115,750.

An average job growth rate of 13% has been projected for public relations managers, during the decade of 2012 to 2022; in May 2012, public relations and fundraising managers took home an average annual wage of $95,450.

Continuing Education Choices

Continued education by way of advanced levels, such as an advanced degree or master of business administration (M.B.A.), will help individuals seek higher-level employment opportunities. More advanced topics are covered in MBA programs; these include managerial accounting, marketing analysis and human resource management.

Those seeking careers in research or academics could aim for a Ph.D. degree program in marketing or business. Students enrolled in these programs are provided opportunities for research and teaching. Additionally, programs often require students to complete thesis projects and dissertations.

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Showing schools in your area

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5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
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  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses
3 Program(s) Found
  • Online business degrees designed to give you a targeted, highly relevant education
  • DEAC accredited with GU’s Mark Skousen School of Business accredited by IACBE
  • Fully online business degree & certificate programs for graduates & undergrads
  • There are multiple financial aid options available to qualifying students
  • Member of The National Association of Institutions for Military Education Services
  • Online Courses
  • Financial Aid
  • Transferable Credits

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