Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Associate of Science (A.S.) in Advertising and Marketing

Majors Overview June 13, 2013

In this article, you will learn about the associate degree program in marketing that incorporate courses in advertising, as well as receive information on career prospects, courses, and requirements to make an informed decision about your education.

Associate Degree Program in Marketing

While degree programs in advertising and marketing are usually offered as a four-year course of study, associate degree programs are usually limited to marketing. A two-year associate degree program in marketing; however, usually offers a curriculum, which heavily incorporates advertising principles and concepts.

A.S. in Marketing degree programs are available to individuals who want to learn how to distribute, promote, and price products. Students enrolled in these degree programs will gain specific professional skills, including testing and developing promotional strategies, developing budgets, and conducting market research. Students will also learn how to apply concepts and principles of a diverse body of disciplines, including sociology, law, and economics, to advertising and marketing.

The associate degree programs place specific emphasis on students’ career development by providing internship opportunities at area businesses and/or the opportunity to administer independent research into the careers of their choice. To gain admission into the associate degree programs, students are required to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

The marketing program curriculum combines hands-on instruction with lecture-based instruction in areas that may include:

•Internet marketing
•Public speaking
•Publication design
•Business law
•Business communication
•Accounting
•Software applications
•Economics
•Business marketing

Career Options

Marketing associate degree program graduates will be able to pursue most entry-level positions across various sectors and industries. Occupations could include the following:

•Green marketer
•Business operations specialist
•Public relations specialist
•Marketing research analyst

Continuing Education Information

According to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov), although an associate degree can be sufficient for most entry-level advertising and marketing positions, entry into a majority of management positions requires a minimum of a bachelor degree in marketing or related fields. Marketing associate degree program graduates should consider pursuing a bachelor degree program. This may be an attractive option since credits earned from an associate degree program can be transferred to a four-year bachelor degree program.

Graduates should consider obtaining certification from professional organizations, including the American Marketing Association (AMA – www.marketingpower.com), along with pursuing a bachelor degree program. Professional certification will benefit candidates who want to improve their career opportunities.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Join UC Berkeley Executive Education’s Blockchain online program to explore the possibilities.
  • Blockchain is the underlying technology that makes crypto currencies like Bitcoin and Ripple possible
  • Learn block chain with UC Berkeley Executive Education online.
  • Online Courses
1 Program(s) Found
  • Top-ranked online MBA
  • As few as 24 months to complete
  • GMAT waivers for experienced professionals
  • Bachelor’s degree required
  • Six concentrations available
  • AACSB accredited
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Online program in HR Management and Analytics from Wharton
  • Two-month online program by Wharton: Learn the latest HR Management and Analytics techniques to improve performance. Live faculty sessions.
  • Learn through case studies and examples from automotive to banking.
  • Custom exercises and moderated discussion make for interactive learning.
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!