Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Associate of Science (A.S.) in Advertising and Marketing

Majors Overview June 13, 2013

In this article, you will learn about the associate degree program in marketing that incorporate courses in advertising, as well as receive information on career prospects, courses, and requirements to make an informed decision about your education.

Associate Degree Program in Marketing

While degree programs in advertising and marketing are usually offered as a four-year course of study, associate degree programs are usually limited to marketing. A two-year associate degree program in marketing; however, usually offers a curriculum, which heavily incorporates advertising principles and concepts.

A.S. in Marketing degree programs are available to individuals who want to learn how to distribute, promote, and price products. Students enrolled in these degree programs will gain specific professional skills, including testing and developing promotional strategies, developing budgets, and conducting market research. Students will also learn how to apply concepts and principles of a diverse body of disciplines, including sociology, law, and economics, to advertising and marketing.

The associate degree programs place specific emphasis on students’ career development by providing internship opportunities at area businesses and/or the opportunity to administer independent research into the careers of their choice. To gain admission into the associate degree programs, students are required to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

The marketing program curriculum combines hands-on instruction with lecture-based instruction in areas that may include:

•Internet marketing
•Public speaking
•Publication design
•Business law
•Business communication
•Accounting
•Software applications
•Economics
•Business marketing

Career Options

Marketing associate degree program graduates will be able to pursue most entry-level positions across various sectors and industries. Occupations could include the following:

•Green marketer
•Business operations specialist
•Public relations specialist
•Marketing research analyst

Continuing Education Information

According to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov), although an associate degree can be sufficient for most entry-level advertising and marketing positions, entry into a majority of management positions requires a minimum of a bachelor degree in marketing or related fields. Marketing associate degree program graduates should consider pursuing a bachelor degree program. This may be an attractive option since credits earned from an associate degree program can be transferred to a four-year bachelor degree program.

Graduates should consider obtaining certification from professional organizations, including the American Marketing Association (AMA – www.marketingpower.com), along with pursuing a bachelor degree program. Professional certification will benefit candidates who want to improve their career opportunities.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Are You a Natural Leader or Good with Numbers? Get Educated in the Business Field.
  • Build the Capabilities and Connections to Power Your Future.
  • Business Administration & Management, Accounting, Marketing Degree Programs and More From Top Colleges that Fit Your Needs.
  • Find Schools Online or Near You & Get Info for FREE Today!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!