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Degree Overview: Associate of Science (A.S.) in Advertising and Marketing

Majors Overview June 13, 2013

In this article, you will learn about the associate degree program in marketing that incorporate courses in advertising, as well as receive information on career prospects, courses, and requirements to make an informed decision about your education.

Associate Degree Program in Marketing

While degree programs in advertising and marketing are usually offered as a four-year course of study, associate degree programs are usually limited to marketing. A two-year associate degree program in marketing; however, usually offers a curriculum, which heavily incorporates advertising principles and concepts.

A.S. in Marketing degree programs are available to individuals who want to learn how to distribute, promote, and price products. Students enrolled in these degree programs will gain specific professional skills, including testing and developing promotional strategies, developing budgets, and conducting market research. Students will also learn how to apply concepts and principles of a diverse body of disciplines, including sociology, law, and economics, to advertising and marketing.

The associate degree programs place specific emphasis on students’ career development by providing internship opportunities at area businesses and/or the opportunity to administer independent research into the careers of their choice. To gain admission into the associate degree programs, students are required to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

The marketing program curriculum combines hands-on instruction with lecture-based instruction in areas that may include:

•Internet marketing
•Public speaking
•Publication design
•Business law
•Business communication
•Accounting
•Software applications
•Economics
•Business marketing

Career Options

Marketing associate degree program graduates will be able to pursue most entry-level positions across various sectors and industries. Occupations could include the following:

•Green marketer
•Business operations specialist
•Public relations specialist
•Marketing research analyst

Continuing Education Information

According to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov), although an associate degree can be sufficient for most entry-level advertising and marketing positions, entry into a majority of management positions requires a minimum of a bachelor degree in marketing or related fields. Marketing associate degree program graduates should consider pursuing a bachelor degree program. This may be an attractive option since credits earned from an associate degree program can be transferred to a four-year bachelor degree program.

Graduates should consider obtaining certification from professional organizations, including the American Marketing Association (AMA – www.marketingpower.com), along with pursuing a bachelor degree program. Professional certification will benefit candidates who want to improve their career opportunities.

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5 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

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