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Overview of Associate Degree in Business: Marketing

Majors Overview May 5, 2013

Marketing involves finding and creating a need for a product or service, then fulfilling that need for a target audience. Individuals who find commercial endeavors, business marketing, and economics fascinating, a business marketing associate degree program will be the start of a rewarding career.

Associate Degree in Business: Marketing

Students who are enrolled in an associate degree program in business with an emphasis on marketing will gain knowledge in developing advertisement and sales strategies for large and small businesses. Admission criteria usually require applicants to hold a general educational development (GED) certificate or a high school diploma. Participants are taught how to invest in media and stay abreast of trends that influence brand competition and have an overall effect on the profitability of their business. Those who graduate from the associate degree program will gain proficiency in various aspects of business including current marketing standards, computer information systems, marketing management, finance and interpersonal and communication skills.

Program Course Topics

Students will take courses in marketing, communication, statistics, and business. These lessons provide the fundamental knowledge for various business careers. Class topics usually include the following:

•Microeconomics and macroeconomics
•Business communications
•Business ethics and law
•Internet marketing
•Marketing research
•Marketing management

Career Options

There is a need for marketing professionals in approximately all commercial industry. Individuals who have earned their associate degree in business marketing may obtain an entry-level marketing position and advance with experience. Individuals will be able to work in business fields such as sales, retail, or advertising. Graduates may obtain the following entry-level positions:

•Advertising sales agent
•Marketing assistant
•Sales representative

Continuing Education

Associate degree program graduates usually continue their education by transferring credits earned to a four-year bachelor degree program in marketing. Due to the competitive nature of the marketing field, students should pursue higher education. According to the U.S. Bureau of Labor Statistics (BLS –, employers generally prefer to hire graduates who have earned their bachelor degree.

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In 2018, workers with a bachelor's degree or higher had almost twice as much
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