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Overview of Associate Degree in Business: Marketing

Majors Overview May 5, 2013

Marketing involves finding and creating a need for a product or service, then fulfilling that need for a target audience. Individuals who find commercial endeavors, business marketing, and economics fascinating, a business marketing associate degree program will be the start of a rewarding career.

Associate Degree in Business: Marketing

Students who are enrolled in an associate degree program in business with an emphasis on marketing will gain knowledge in developing advertisement and sales strategies for large and small businesses. Admission criteria usually require applicants to hold a general educational development (GED) certificate or a high school diploma. Participants are taught how to invest in media and stay abreast of trends that influence brand competition and have an overall effect on the profitability of their business. Those who graduate from the associate degree program will gain proficiency in various aspects of business including current marketing standards, computer information systems, marketing management, finance and interpersonal and communication skills.

Program Course Topics

Students will take courses in marketing, communication, statistics, and business. These lessons provide the fundamental knowledge for various business careers. Class topics usually include the following:

•Microeconomics and macroeconomics
•Business communications
•Business ethics and law
•Advertising
•Internet marketing
•Marketing research
•Sales
•Retailing
•Marketing management

Career Options

There is a need for marketing professionals in approximately all commercial industry. Individuals who have earned their associate degree in business marketing may obtain an entry-level marketing position and advance with experience. Individuals will be able to work in business fields such as sales, retail, or advertising. Graduates may obtain the following entry-level positions:

•Advertising sales agent
•Marketing assistant
•Sales representative

Continuing Education

Associate degree program graduates usually continue their education by transferring credits earned to a four-year bachelor degree program in marketing. Due to the competitive nature of the marketing field, students should pursue higher education. According to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov), employers generally prefer to hire graduates who have earned their bachelor degree.

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Everest College , Chesapeake
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South University , Glen Allen
  • Program options include Accounting, Business Administration, Leadership, and more.
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Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply managerial and business processes to information systems.
  • Conduct systems analysis to manage complex projects.
  • Design business intelligence solutions to meet organizational objectives.
  • Analyze complex data to support strategic decision making
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits

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