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Overview of Associate Degree in Business: Marketing

Majors Overview May 5, 2013

Marketing involves finding and creating a need for a product or service, then fulfilling that need for a target audience. Individuals who find commercial endeavors, business marketing, and economics fascinating, a business marketing associate degree program will be the start of a rewarding career.

Associate Degree in Business: Marketing

Students who are enrolled in an associate degree program in business with an emphasis on marketing will gain knowledge in developing advertisement and sales strategies for large and small businesses. Admission criteria usually require applicants to hold a general educational development (GED) certificate or a high school diploma. Participants are taught how to invest in media and stay abreast of trends that influence brand competition and have an overall effect on the profitability of their business. Those who graduate from the associate degree program will gain proficiency in various aspects of business including current marketing standards, computer information systems, marketing management, finance and interpersonal and communication skills.

Program Course Topics

Students will take courses in marketing, communication, statistics, and business. These lessons provide the fundamental knowledge for various business careers. Class topics usually include the following:

•Microeconomics and macroeconomics
•Business communications
•Business ethics and law
•Advertising
•Internet marketing
•Marketing research
•Sales
•Retailing
•Marketing management

Career Options

There is a need for marketing professionals in approximately all commercial industry. Individuals who have earned their associate degree in business marketing may obtain an entry-level marketing position and advance with experience. Individuals will be able to work in business fields such as sales, retail, or advertising. Graduates may obtain the following entry-level positions:

•Advertising sales agent
•Marketing assistant
•Sales representative

Continuing Education

Associate degree program graduates usually continue their education by transferring credits earned to a four-year bachelor degree program in marketing. Due to the competitive nature of the marketing field, students should pursue higher education. According to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov), employers generally prefer to hire graduates who have earned their bachelor degree.

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Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Lancaster Bible College|Capital Seminary & Graduate School is a private Bible college composed of undergraduate, accelerated undergraduate and graduate learners.
  • Lancaster Bible College|Capital Seminary & Graduate School's mission has remained constant since 1933:
  • Lancaster Bible College|Capital Seminary & Graduate School offers 50+ majors, 8 academic departments and a variety of mission/ministry groups.
  • Lancaster Bible College's programs offer flexible degree formats. Our programs allow you to continue working in your current field, and apply life experiences as credits in certain instances.
  • Lancaster Bible College|Capital Seminary & Graduate School believes that God gave you a unique set of gifts. Now, He's giving you the opportunity to use them
  • Online Courses

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