Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Arts (B.A.) Degree in Marketing

Majors Overview March 12, 2014

Students will be taught the knowledge needed for careers in sales, business, and marketing in a Bachelor of Arts (B.A.) degree program in Marketing. Plenty of schools offer a Bachelor of Arts (B.A.) degree program in Marketing, which focuses on product development and design; Bachelor of Arts degree programs in Marketing and Design are not as common.

B.A. Programs in Marketing

Students enrolled in marketing programs are given the opportunity to combine knowledge of marketing with advanced skills in business technology and art. In the majority of programs, students are taught through the marketing portion about developing and managing marketing strategies, in addition to distribution, customer relations, advertising and purchasing.

Students are given the opportunity to become proficient in several industry-current specialties and technologies, including strategic marketing and digital media production that command value in the marketplace. Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Advertising, visual communication, promotion, and product development are explored by students enrolled in the program, through the use of practical and theoretical techniques. Many programs allow students to build a resume and obtain real-world experience through completion of internships and capstone projects. Graduates can expect to become proficient in areas such as multicultural marketing, Internet commerce, and marketing theory. Coursework may include topic areas such as:

•Marketing management
•Product innovation and design
•Global marketing
•Consumer behavior
•Marketing research

Career Choices

Graduates from a B.A. in Marketing can seek mid-level careers in the field of marketing and advertising in different work settings. Those interested in pursuing a career in modern marketing that involves leveraging the power of various media, including the Internet, would be benefited by earning a B.A. degree. Graduates can choose from different job titles such as:

•Market research analyst
•Market research manager
•Marketing specialist
•Market analyst

Continuing Education Choices

Graduates may opt for continued education by enrolling in a Master of Business Administration (MBA) program, with a concentration in marketing. Students enrolled in these MBA programs are taught about understanding consumer needs, as well as creating and marketing products to satisfy those needs. Those who successfully complete the MBA program can aspire to positions of marketing leadership.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • At Miller-Motte, our mission is to provide each and every student with a quality education that will prepare them to enter and succeed in their new careers.
  • Not all students are able to travel to a campus, so we offer online courses and programs to fit their busy lives.
  • Miller-Motte Online Programs offer a variety of Certificate of Completion and Associate of Applied Science Degree programs;like: Business, Healthcare, Legal and Protective Services and Technology
  • To assist students with any educational challenge Miller-Motte offers tutoring services to all online students. Tutoring is offered on an as-needed basis, at no additional charge.
  • If you work full-time, have family obligations or are interested in learning the skills needed to start a new career in the comfort of your own home, we can help you train for a new career.
  • Miller-Motte Online Programs are set up to meet the needs of employers. When you complete one of our many courses or programs, you’ll have the skills needed to stand out in the job market.
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • At Miller-Motte, our mission is to provide each and every student with a quality education that will prepare them to enter and succeed in their new careers.
  • Not all students are able to travel to a campus, so we offer online courses and programs to fit their busy lives.
  • Miller-Motte Online Programs offer a variety of Certificate of Completion and Associate of Applied Science Degree programs;like: Business, Healthcare, Legal and Protective Services and Technology
  • To assist students with any educational challenge Miller-Motte offers tutoring services to all online students. Tutoring is offered on an as-needed basis, at no additional charge.
  • If you work full-time, have family obligations or are interested in learning the skills needed to start a new career in the comfort of your own home, we can help you train for a new career.
  • Miller-Motte Online Programs are set up to meet the needs of employers. When you complete one of our many courses or programs, you’ll have the skills needed to stand out in the job market.
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!