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Degree Overview: Bachelor of Business Administration (B.B.A.) Degree in Sales and Marketing Management

Majors Overview March 18, 2014

Bachelor of Business Administration degree programs in Sales and Marketing Management are for those interested in management, promotion, and product development. These programs will provide students with groundwork in accounting, finance, and other topics in business.

B.B.A. Programs in Sales and Marketing Management

Most schools offer specialized BBA programs in Marketing; however, some also offer Sales Management and Marketing Management concentrations. These programs emphasize business aspects relating to promoting or selling products. The use of basic business application theories is imparted to students who also gain an understanding of the modes of marketing goods and services to consumers, as well as how to lead teams and strategies.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma; some schools also require the completion of high school courses in English and math.

Coursework

Coursework in a Sales and Marketing Management bachelor’s degree program is devised to teach students about market research, sales management strategies, buyer behavior, distribution and pricing. Some programs facilitate participation by giving students experience in the field. Apart from general education courses, core coursework may include topic areas such as:

•Business communication
•Organizational behavior
•Operations management
•Financial accounting
•Business statistics
•International marketing

Career Choices

Those who successfully complete the program can seek entry-level careers in corporations as marketers, sales representatives and managers. They may be assigned the responsibility of increasing the sales of the company through product development or advertising. Experts might engage in the analysis of customers’ preferences and needs to create ideal products or ad campaigns. Employment in customer service may also be sought by some experts. They may commonly pursue job titles such as:

•Promotions manager
•Sales manager
•Market researcher
•Public relations manager
•Marketing manager
•Brand manager

Job and Wage Outlook

An average job growth rate of 12% has been projected for marketing, promotions and advertising managers during the 2012-2022 decade (U.S. Bureau of Labor Statistics (BLS)). In May 2012, marketing managers earned an average annual wage of $115,750. An average job growth rate of 8% has been projected for sales managers during the 2012-2022 decade; in May 2012, these professionals earned an average annual salary of $105,260. A much faster-than-average job growth rate of 32% has been projected for market research analysts during the decade from 2012 to 2022; in May 2012, these professionals took home an average annual wage of $60,300.

Continuing Education Choices

Graduates may seek continued education by earning a master’s degree in Marketing Management or Sales, whereby students can learn about the managerial aspects of business, marketing and advertising. The program is devised to hone budgeting, negotiating and decision-making skills of students. Coursework includes examination of methods for managing social networking tools and teams in order to perform effective leadership roles in business. Schools also offer Ph.D. programs in this field for students interested in research and academia occupations. Apart from focusing on an interdisciplinary approach to business, the programs also cover business theories. The emphasis of some courses is on quantitative marketing, motivation, psychology, and behavioral studies.

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5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
3 Program(s) Found
  • Lancaster Bible College|Capital Seminary & Graduate School is a private Bible college composed of undergraduate, accelerated undergraduate and graduate learners.
  • Lancaster Bible College|Capital Seminary & Graduate School's mission has remained constant since 1933:
  • Lancaster Bible College|Capital Seminary & Graduate School offers 50+ majors, 8 academic departments and a variety of mission/ministry groups.
  • Lancaster Bible College's programs offer flexible degree formats. Our programs allow you to continue working in your current field, and apply life experiences as credits in certain instances.
  • Lancaster Bible College|Capital Seminary & Graduate School believes that God gave you a unique set of gifts. Now, He's giving you the opportunity to use them
  • Online Courses

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