Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Associate of Business (A.B.) in Sales and Marketing Degree Overview

Majors Overview May 16, 2013

Students who have graduated from an associate degree program in sales and marketing can seek entry level positions in the fields of advertising and public relations. These degree programs are offered in various forms and include Associate of Science (A.S.), Associate of Applied Business (A.A.B.) and Associate of Business (A.B.), among others. These programs equip graduates with the skills needed to design advertising campaigns for visual and print media.

A.B. Degree in Sales and Marketing

Associate degree programs related to sales and marketing prepare students for careers involving product merchandising, advertising campaigns, and product promotions. Within these programs, students will learn about sales strategies, product placement, customer service, and buyer habits. Additionally, emphasis is usually placed on communication techniques. Some associate degree programs also provide training for public relations (PR) marketing.

Education Requirements

Admission criteria typically require applicants to hold a general educational development (GED) certificate or a high school diploma. Students holding high school diplomas in courses related to business or family and consumer science would find themselves better prepared for an associate degree program in sales and marketing.

Program Coursework

Degree programs in sales and marketing usually cover a wide range of topics, such as product distribution logistics, sales team training, marketing implementation, and business operations. Depending on the degree programs, some will offer specific marketing concentrations, including sales, management, advertising, or retail. Common sales and marketing coursework at the associate degree level may include:

•International sales
•Business information systems
•Customer relations
•Organizational behavior
•Marketing technology
•Marketing research
•Business finance
•Promotions and campaigns
•Marketing management
•Advertising strategies

Career Options

Earning an associate degree in sales and marketing can prepare individuals for entry-level positions in the fields of retail, market research, public relations, and advertising. Individuals may obtain the following job titles:

•Media advertising assistant
•Sales information analyst
•Public relations assistant
•Advertising sales agent
•Sales representative

Information on Continuing Education

Advancing into sales and marketing careers beyond entry-level positions usually requires individuals to hold a bachelor degree in related fields, according to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov ). Nevertheless, associate degrees in sales and marketing along with years of professional experience will supplement a formal four-year degree, especially with corporations who promote employees internally. Bachelor degree programs will be available in business administration with concentration options in sales and marketing.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
  • Non-profit university accredited by WASC Senior Commission
  • Professors with real-world experience and student centered approach
  • Flexible, fully online degree programs responding to the market needs
  • All courses are offered six times a year with clear path to completion and reduced time-to-degree
  • No additional costs for textbooks or other fees
  • Personal support from application to graduation leading to high retention and graduation rates
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
Everest College , Chesapeake
  • Bachelor's and master's level Business programs are available online and on campus.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Financial Aid
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
  • Non-profit university accredited by WASC Senior Commission
  • Professors with real-world experience and student centered approach
  • Flexible, fully online degree programs responding to the market needs
  • All courses are offered six times a year with clear path to completion and reduced time-to-degree
  • No additional costs for textbooks or other fees
  • Personal support from application to graduation leading to high retention and graduation rates
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!