Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Earn a Bachelor of Science Degree in Marketing

Majors Overview April 5, 2014

Students will be taught the basics in e-marketing, copywriting, management, entrepreneurship, and advertising, as well as general business, in a 4-year Bachelor of Science (B.S.) degree program in Marketing. This program can prepare students for graduate study or immediate employment. Undergraduate Marketing programs are also available to students through Bachelor of Business Administration (B.B.A.) concentration options.

B.S. Programs in Marketing

Students enrolled in a Bachelor of Science (B.S.) in Marketing program are taught about examining consumer behavior, implementing the principles of effective selling and helping companies make strategic decisions on pricing and product development. They are also taught how to ensure that businesses are run profitably and to use promotion tactics aimed at meeting customers’ needs.

A university’s management or business department of a university commonly offers these programs that are available either in an online or traditional classroom format. Online course management systems, such as Blackboard, are used by students interested in the online format for submitting assignments and communicating with other students and professors.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma. Completion of a capstone experience – involving a team project – is usually required of students.

Coursework

Coursework includes demographics and their use in determining marketing strategies. Other areas of study may include topics such as:

•Copywriting
•E-marketing
•Marketing communications
•Market research
•Brand management and development
•Advertising
•Sales management
•Consumer behavior

Career Choices

Marketing professionals are adept at studying market trends, developing pricing strategies, identifying consumer needs and promoting products to intended customers. A BS in Marketing opens the doors to various careers, including:

•Promotions manager
•Advertising sales manager
•Market research analyst
•Marketing manager
•Green marketers

Job and Wage Outlook

In 2012, the average annual wage of marketing managers ranged from $62,650 to $187,199 (U.S. Bureau of Labor Statistics (BLS)), with marketing managers earning between $33,280 and $113,500, and most promotions and advertising managers making between $43,270 and $187,199. A job growth rate of 13% has been predicted for marketing, promotions and advertising managers over the 2010-2020 decade, while a much-higher-than-average job increase of 41% has been projected for market research analysts, during the same period (BLS).

Continuing Education Choices

Those who have successfully completed a BS in marketing program can seek continued education by earning a Master of Business Administration (M.B.A.) in Marketing. Enrolled students can usually complete these degree programs within 2-3 years; coursework may include courses in communications, marketing ethics and information management. Students are often required to earn 39-48 hours of credits to add to the bachelor’s degree.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
South University , Glen Allen
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right IT, Computer Science, Cybersecurity, Software and Application Development, Web Design or Technology Management Degree Program for YOU.
  • Affordable and Flexible Information Technology Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect IT/Computer Science Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
1 Program(s) Found
  • Full Sail's curriculum combines elements of creativity, art, technical prowess, and academic achievement
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Students gain real-world experience by working with industry-standard tools and technologies
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, Marketing, and more.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!