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Earn a Bachelor of Science Degree in Marketing

Majors Overview April 5, 2014

Students will be taught the basics in e-marketing, copywriting, management, entrepreneurship, and advertising, as well as general business, in a 4-year Bachelor of Science (B.S.) degree program in Marketing. This program can prepare students for graduate study or immediate employment. Undergraduate Marketing programs are also available to students through Bachelor of Business Administration (B.B.A.) concentration options.

B.S. Programs in Marketing

Students enrolled in a Bachelor of Science (B.S.) in Marketing program are taught about examining consumer behavior, implementing the principles of effective selling and helping companies make strategic decisions on pricing and product development. They are also taught how to ensure that businesses are run profitably and to use promotion tactics aimed at meeting customers’ needs.

A university’s management or business department of a university commonly offers these programs that are available either in an online or traditional classroom format. Online course management systems, such as Blackboard, are used by students interested in the online format for submitting assignments and communicating with other students and professors.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma. Completion of a capstone experience – involving a team project – is usually required of students.

Coursework

Coursework includes demographics and their use in determining marketing strategies. Other areas of study may include topics such as:

•Copywriting
•E-marketing
•Marketing communications
•Market research
•Brand management and development
•Advertising
•Sales management
•Consumer behavior

Career Choices

Marketing professionals are adept at studying market trends, developing pricing strategies, identifying consumer needs and promoting products to intended customers. A BS in Marketing opens the doors to various careers, including:

•Promotions manager
•Advertising sales manager
•Market research analyst
•Marketing manager
•Green marketers

Job and Wage Outlook

In 2012, the average annual wage of marketing managers ranged from $62,650 to $187,199 (U.S. Bureau of Labor Statistics (BLS)), with marketing managers earning between $33,280 and $113,500, and most promotions and advertising managers making between $43,270 and $187,199. A job growth rate of 13% has been predicted for marketing, promotions and advertising managers over the 2010-2020 decade, while a much-higher-than-average job increase of 41% has been projected for market research analysts, during the same period (BLS).

Continuing Education Choices

Those who have successfully completed a BS in marketing program can seek continued education by earning a Master of Business Administration (M.B.A.) in Marketing. Enrolled students can usually complete these degree programs within 2-3 years; coursework may include courses in communications, marketing ethics and information management. Students are often required to earn 39-48 hours of credits to add to the bachelor’s degree.

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  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
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