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Earn a Bachelor of Science Degree in Marketing

Majors Overview April 5, 2014

Students will be taught the basics in e-marketing, copywriting, management, entrepreneurship, and advertising, as well as general business, in a 4-year Bachelor of Science (B.S.) degree program in Marketing. This program can prepare students for graduate study or immediate employment. Undergraduate Marketing programs are also available to students through Bachelor of Business Administration (B.B.A.) concentration options.

B.S. Programs in Marketing

Students enrolled in a Bachelor of Science (B.S.) in Marketing program are taught about examining consumer behavior, implementing the principles of effective selling and helping companies make strategic decisions on pricing and product development. They are also taught how to ensure that businesses are run profitably and to use promotion tactics aimed at meeting customers’ needs.

A university’s management or business department of a university commonly offers these programs that are available either in an online or traditional classroom format. Online course management systems, such as Blackboard, are used by students interested in the online format for submitting assignments and communicating with other students and professors.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma. Completion of a capstone experience – involving a team project – is usually required of students.


Coursework includes demographics and their use in determining marketing strategies. Other areas of study may include topics such as:

•Marketing communications
•Market research
•Brand management and development
•Sales management
•Consumer behavior

Career Choices

Marketing professionals are adept at studying market trends, developing pricing strategies, identifying consumer needs and promoting products to intended customers. A BS in Marketing opens the doors to various careers, including:

•Promotions manager
•Advertising sales manager
•Market research analyst
•Marketing manager
•Green marketers

Job and Wage Outlook

In 2012, the average annual wage of marketing managers ranged from $62,650 to $187,199 (U.S. Bureau of Labor Statistics (BLS)), with marketing managers earning between $33,280 and $113,500, and most promotions and advertising managers making between $43,270 and $187,199. A job growth rate of 13% has been predicted for marketing, promotions and advertising managers over the 2010-2020 decade, while a much-higher-than-average job increase of 41% has been projected for market research analysts, during the same period (BLS).

Continuing Education Choices

Those who have successfully completed a BS in marketing program can seek continued education by earning a Master of Business Administration (M.B.A.) in Marketing. Enrolled students can usually complete these degree programs within 2-3 years; coursework may include courses in communications, marketing ethics and information management. Students are often required to earn 39-48 hours of credits to add to the bachelor’s degree.

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