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Degree Overview: Bachelor of Science (B.S.) Degree in Interactive Media Design

Majors Overview February 5, 2015

Get information about the Bachelor of Science (B.S.) degree program in Interactive Media Design and its coursework, career choices, continuing education choices, and job and wage outlook.

Bachelor of Science (B.S.) Degree Programs in Interactive Media Design

Students enrolled in a Bachelor of Science (B.S.) degree program in Interactive Media Design are taught about ways of communicating ideas through a wide range of digital media, with the process ensuring the simultaneous engagement of users.

Content from various disciplines is used within the coursework of this bachelor’s program to impart students with comprehension of mass communication, computing technology, business and marketing, and graphic design and art.
Students are taught how to create engaging interactive settings, communicate messages across numerous media outlets, and sustain profitable digital commerce. Since a wide media landscape could possibly be covered with the program, students are often given the freedom of observing and determining the best outlets that match their skill sets and interests.

Coursework is devised to encourage students to focus on how to blend technical usability and creative artistry, access applications from the user perspective, and collaborate effectively within teams in creating effective media.


Coursework combines the use of communication resources such as computer labs and design studios over the whole duration of the program and may include the following subject areas:

•Advertising through design
•Web interactivity
•Digital illustration
•Multimedia design
•Flash animation
•Mass media ethics
•Visual communication
•History of design

Career Choices

After they successfully complete the program, graduates can expect to have a well-rounded understanding of specialized skills and communication concepts based on their particular areas of interest and chosen electives. They can choose from potential job positions such as:

•Interactive media consultant
•Web developer
•Graphic designer
•Video game developer
•Social media coordinator

Continuing Education Choices

Bachelor’s degree graduates can seek continuing education by pursuing master’s and graduate certificate programs that would enable them to seek leadership roles in the fields of interactive Web content, design, and gaming.

Job and Wage Outlook

In May 2012, multimedia artists and animators banked an annual average wage of $61,370; a job growth rate of 6% has been predicted for these technicians over the 2012 – 2022decade (U.S. Bureau of Labor Statistics).

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